Explore what geographic segmentation is and how McDonald’s have used this market segmentation strategy to grow their global fast food business.
The 3 minute explainer video covers the basics of geographic segmentation and then provides real world examples of how it can be used by businesses.
The supporting activity worksheet contains a creative task where students need to create a new menu item for McDonald’s and then promote it via a social media post.
This resource does not include an answer sheet as it is a creative task and has many possible outcomes.
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