Resource information:
A 4 minute video which investigates the reasons why businesses must adapt their marketing mix to compete internationally with examples from McDonald’s.
A supporting task is also included which provides students with the opportunity to apply their knowledge of the key reasons why businesses must adapt their marketing mix to compete internationally once they have watched the video (inc. suggested answers for guidance).
Suitable for:
This resource is suitable for use in class, as homework, or as part of a blended learning approach.
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