The Super Bowl is a rare television event where the audience is actually willing to watch the commercials which has turned it into a championship of advertising. The cost of running an ad during the Super Bowl has continued to increase while viewership has started to fall off. Despite that, advertisers still say it is worth it and that the value lasts longer than the game.
This 5 minute video and worksheet investigates the Super Bowl and why it has become a key place for advertisers.
There is also a answer sheet that gives the key points from the video.
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Fab resource, Thank you
Excellent as always. Thank you so much for sharing! :)
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