IGCSE Business Case Study - Middle East - Etihad Airways

A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies:

• Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services.
o Vertical integration, marketing mix.

• Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products.
o Economic sectors, vertical integration, state ownership, external stakeholders.

• Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide.
o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi)

• DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents.
o Growth through acquisition, automation and investment in capital machinery,

• Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world.
o Location Factors, Finance options

• Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses.
o Islamic Finance, financing options, currency.

• Caliente Caps.
o Regionalisation, Localisation, market segments.

• Mubadala
o Sovereign Wealth Funds, Diversification, returns to owners.

• Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai.
o Location factors, market segments, job rotation, internal recruitment.

• Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE.
o Conglomerates, diversification, franchises.

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