4.3 The Marketing Mix (4P’s)
Full ‘outstanding’ lesson with over 50 slides!! Plethora of activities and tasks which have all been differentiated to suit the varying needs of students within your classroom. All 4P’s explored in great detail with imbedded videos, discussion tasks, group work activities, exam questions and model answers/mark schemes. This lesson includes follow-up/sequential lessons and can be used over 4/5 lessons in total. Concepts explored include (but are not limited to) Product life cycle, Boston matrix, pricing strategies, above and below the line promotion etc. Outstanding lesson guaranteed to make a positive impact.
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