pdf, 55.52 KB
pdf, 55.52 KB
pdf, 174.96 KB
pdf, 174.96 KB
zip, 914 Bytes
zip, 914 Bytes
pptx, 8.59 MB
pptx, 8.59 MB

This lesson / resource is an Introduction to Marketing and has been designed A Level and IB Diploma Business Studies.

It has the following learning objectives shown below:

Learning objectives/Outcomes:

  • Understand what marketing is and the role of marketing
  • Understand the difference between Goods and Services / Consumer and Industrial (Capital) markets
  • Know the different approaches to marketing: Market Led / Product Led / Asset Led / Societal

This download includes:

  • A full lesson PowerPoint
  • Starter
  • Video Task to discuss about the topic
  • Reading Material for students to teach to each other for each marketing approach
  • Mindmap for retrieval practice
  • Extension task to check understanding

All necessary resources to run the lesson are included in this download and all my lessons are for a double lesson i.e. to take around 1 hour and fifty minutes so they can be separated into two single lessons if required.

The aim of all my resources is to provide lessons / activities of good quality that will add value to your lessons / schemes of work without any extra planning.
All activities and resources have been used in class and any errors will be fixed and resources updated as soon as I am aware of any errors. I have priced my resources at what I consider to be a reasonable cost based upon the amount of effort and work I have put into them but all comments and suggestions are very welcome and will be used to improve future resources.

Please do leave a review and if you have an idea for a topic / resource that you would like to see (or improvement for this resource), feel free to contact me.

The contents of this page and all downloaded materials are copyrighted Taylor Teaching Resources

See my other resources for Business Studies, Computer Science and ICT here

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