Market Research & Business Enterprise Workbook

A new workbook aimed at developing A Level Business students' understanding of enterprise, market research and sampling methods. Primarily written to support teachers and students following the WJEC/Eduqas specification it is relevant to all boards. The work provides a variety of case studies, tasks, presentations and assignments for students to complete and finishes with a self-assessment and review of progress. It starts with an enterprise element that builds upon booklet 1 (Business Enterprise and Business Plans) and this is to help incorporate an element of practical business into the course. I tend to use the Tycoon in Schools programme by Peter Jones for this. It also examines sampling in more detail than is strictly required but this is meant as a resource from which teachers can pick and choose.