Market Research - Battle of the Brands

A basic Business Studies lesson activity for the topic of Marketing.
I used the Powerpoint activity to get them thinking about the differences between known-named brands and own-named brands. You can use the images that I’ve taken from Google to hand out as a discussion starter to see what differences in packaging students notice also.
The questionnaire sheet (with 3 copies per page) was used for a blind taste-testing session where we compared Haribo sweets to local shop versions of the same sweets to see if students could distinguish between them… as well as seeing if they liked the popular ones of the cheaper alternatives! The results were very interesting!
Enjoy!