Investigate Market Segmentation with this video and activity worksheet combination.
This video explores the common types of Market Segmentation which include:
- Location
- Demographics
- Behaviour
- Lifestyle
- Income
Applying each segment to Gymshark along the way to investigate how the fitness apparel business went from a start up between high school friends in 2012 to a $1.4 billion brand in 2020. The benefits and drawbacks of Market Segmentation are also explained towards the end of the video.
The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of Market Segmentation. The resource includes an extension task and suggestive answers.
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