A marketing campaign is crucial for a product’s success. Within a typical marketing campaign, a business would promote either their brand to increase brand awareness or a specific product with the aim of ultimately increasing revenue and profits.
In this activity, students will watch a short video (2.33mins) which covers a Dunkin Donuts marketing campaign for their coffee products. The video is specifically focused on the ‘Flavor Radio’ marketing campaign and requires students to answer a series of questions through a creative outlet and also includes an extension task.
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Excellent resource! I have purchased both Learning Outcome's A and B - both fantastic, engaging and cover all the content required!
Thank you :-) <br />
A great resource. Thanks.
Adapted this so I could use it to fill a 50 minute online lesson, liked that it mentioned Korea and so did my Korean students! Thanks for sharing
Brilliant, thank you
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