The Marketing Challenge
Simple business studies activity that can be used as part of a collaboration activity or as individual task.
Students are tasked to consider the market, competition, segmentation and the 4Ps of marketing as they develop a marketing strategy for a new mobile phone, due to be released at Christmas
This activity is useful as a mid point review in a marketing unit or as an end of term activity as a fun task to get their creative juices going while recapping key concepts
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