Marketing - IGCSE Business Studies - Part B

Second part of a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
Part B includes:

1. Pricing Types
2. Price Elasticity
3. Advertising
4. Sales Promotion
5. Budgets & Sponsorship
6. Technology & The Marketing Mix
7. Distribution Channels
8. Methods of Distribution
9. Marketing Strategy
10. Marketing and Law
11. International Markets
12. Flashcards and Revision
13. Marketing Mock and Mark Schemes
    This series comes from a wider bundle of IGCSE resources that can be found at Wolsey Academy / Business

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