Written by an experienced Business Studies Teacher of all ability groups this booklet recaps the 4P’s year 10 content and introduces, analyses and evaluates the different features of the marketing mix and Product for growing businesses. The product lifecycle and extension strategies are covered in particular detail. Students follow the links to various websites and videos and carry out the tasks at their own pace. Removes passive behaviour as students are always "doing" Teacher assists one to one or in small groups as necessary. Includes exam style questions. Designed for sharing with students via iPad or PC but easily adaptable for other formats.
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