Marketing Mix Place - GCSE Business

The activities and tasks in this lesson resource will help students to apply their knowledge and understanding about the importance of ‘place’ in the marketing mix for businesses.

The key learning aims are as follows:

1. Define what is meant by the term ‘place’
2. Explain the different methods of distribution available to businesses
3. Recommend suitable methods of distribution for your business, giving reasons why

Students will first learn what ‘place’ is and where different products are sold. Methods of distribution are then introduced in the second part of the lesson and students will develop their key analysis and judgement skills (vital for success in exams) by analysing and evaluating the most suitable distribution methods for particular businesses.

This lesson resource comes complete with a PowerPoint Presentation which includes a starter activity, learning aims, key definitions and a plenary activity to demonstrate/assess student understanding of this topic.