Marketing Mix Practice Problems

This product provides two practice problems for applying the marketing mix (4 P’s). A scenario of a fictional technology company is provided for students to use to identify the 4 P’s. After allowing time for students to complete the 1st worksheet, suggested answers can be discussed as a class and are provided in the file.

Then students complete the 4 P’s of a candy company (list of companies to research provided) individually and then pair and share with a partner. Once students have had time to discuss their answers with each other, have student present to the class. This product is perfect for an Introduction to Business and Marketing or Marketing I course to introduce the concept of the marketing mix. Please note that this product does not include definitions of the 4 P’s.