Marketing strategy Lesson Plan 'MS word doc.' IGCSE Business Studies

Lesson Plan
Topic: Marketing strategy - ‘MS word doc.’
Lesson Objective: are shared with the students for awareness and expectation of lesson outcome.
At the end of the lesson, the students will be able to;
Justify marketing strategies appropriate to a given situation: •• Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances. •• Recommend and justify an appropriate marketing strategy in given circumstances. The nature and impact of legal controls related to marketing: •• Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods. The opportunities and problems of entering new foreign markets: •• Growth potential of new markets in other countries •• Problems of entering foreign markets, e.g. cultural differences and lack of knowledge •• Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing.
NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.