Pearson Edexcel International A Level Business (131) 2 Market Research

NEW Pearson Edexcel International A Level Business 131 2 Market Research

Complete teaching resources for a whole lesson includes PowerPoint and worksheet
a) Primary and secondary market research data (quantitative and qualitative) used to:
• identify and anticipate customer needs and wants
• quantify likely demand
• gain insight into consumer behaviour.

b) Methods of primary market research:
• surveys/questionnaires
• focus groups/consumer panels
• face-to-face/telephone interviews
• product trials/test marketing.

c) Methods of secondary market research:
• websites/social media
• newspapers/magazines/TV/radio
• reports
• databases.

d) Sampling methods:
• random
• quota
• stratified

Written by Sarah Hilton for Revisionstation