Niche-Mass-marketing-Market Segmentation-IGCSE Business-Studies

**A complete lesson. ** * Niche-Mass-marketing-Market Segmentation, ‘ppt’ IGCSE BusinessStudies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Answers at the end.
Lesson Objectives;
At the end of the lesson, the students should be able to;
Define niche marketing and mass marketing:• Benefits and limitations of both approaches to marketing
How and why market segmentation is undertaken:• How markets can be segmented, e.g. according to age,  socio-economic grouping, location, gender• Potential benefits of segmentation to business• Recommend and justify an appropriate method of  segmentation in given circumstances