zip, 1.96 MB
zip, 1.96 MB

Learning Objectives

• To be able to explain what is meant by mass and niche marketing.

• To be able to explain the advantages and disadvantages of mass and niche marketing.

Students should be able to explain what is meant by niche and mass marketing, and what the advantages and disadvantages are for each method of marketing.

Included:

PowerPoint
Starter
Three Main Activities
Plenary
Lesson Plan

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**Great bundle for teaching about business in action!** Included in this bundle are a variety of resources to teach about business in action. Each activity included in this bundle aims to build upon students understanding of marketing, ownership, finance & business plans. There are bell ringer activities and a range of questions included to test students understanding of the topic. **Included:** * Marketing Mix - 4 p's - Escape Room with Answer Sheet * Marketing - Multi-Use Resource * Marketing Mix - 4 p's - Multiple Choice Quiz * Niche and Mass Marketing - Word Search * Niche vs Mass Marketing - Full Lesson * The Marketing Mix - 4 p's Printable Activity * Understand the Role of Marketing in Identifying Customer Needs * Business Planning - Full Lesson * Business Plans - Escape Room * Business Plans - Multiple Choice Quiz * Business Plans and How They Assist * Sources of Finance - Full Lesson * Sources of Finance - Escape Room * Sole Traders - Escape Room * Sole Traders - Full Lesson * Sole Traders - Word Search * Partnerships - Full Lesson * Partnerships - Escape Room **If this bundle was helpful, please leave a review!**

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The Marketing Mix, The 4 p's, and Mass and Niche Marketing - Full Bundle

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