OCR AS Business (new spec) External Influences 01 : Markets

This is one of a set of Powerpoints (and accompanying Notes/Key Terms sheets) that I have created for my own teaching of various sections of the new (linear) OCR AS Business specification (H031/H431). They follow the order of teaching recommended by the exam board and (generally) the OCR-approved textbook (Mottershead/Grant/Kelt, 2015).
Specification reference:
The market, market structure, market size, share and growth
• explain what is meant by a market
• explain what is meant by market size
• explain the importance of market size to a business
• explain what is meant by market share
• explain the importance of market share to a business
• evaluate how a business could increase its market share
• explain what is meant by market growth
• recommend and justify how a business should respond to positive or negative market growth
• recommend and justify how a business should respond to increasing or decreasing market share
• explain what is meant by competition
• describe the key features of monopoly, oligopoly and monopolistic competition
• analyse the relationship between market structure and a business’ decision making power
• evaluate the impact of competition at the local, national and global contexts on a business.