Pearson Edexcel International A Level Business (131) 3 Market Positioning
Complete teaching resources for a whole lesson including a PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
a) Product and market orientation.
b) Market mapping.
c) Market segmentation.
d) Competitive advantage of a product or service.
e) The purpose of product differentiation.
f) Adding value to products/services.
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