Explore what price skimming is and how Microsoft used price skimming to launch the Xbox One.
The 3 minute explainer video covers how Microsoft used the pricing strategy of price skimming to launch the Xbox One and make money from their early adopters.
The supporting activity worksheet contains a multiple choice quiz for students to apply their understanding of price skimming.
The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.
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