The following unit will cover:
- R067 OCR Enterprise and Marketing - Whole LO2/TA2
- Topic Area 2: Market research to target a specific customer
- 2.1 The purpose of market research
- 2.2 Primary market research methods
- 2.3 Secondary market research sources
- 2.4 Types of data
- 2.5 Types of market segmentation
- 2.6 The benefits of market segmentation to a business
- 6 Teacher PowerPoints/lessons
- 6 Student worksheets
- Examination Questions + answers embedded
- Arial font used for accessibility
- Neutral colours used for accessibility
- Developed using OCR Exam papers, mark schemes and OCR endorsed resources
- Small file size for easier distribution to students
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