Mr A's Resources
Mr A's Resources
5.0023 reviews

An experienced secondary teacher focussing on developing affordable resources for OCR GCSE Computer Science, Cambridge Nationals in Creative iMedia and Enterprise & Marketing. BSc (Hons) First Class | PGCE with QTS | CGP Books Subject Consultant. If you have any issues with resources, please contact me on my website: https://www.mraresources.co.uk/about

zip, 24.53 MB
zip, 24.53 MB

The following unit will cover:

  • R067 OCR Enterprise and Marketing - Whole LO4/TA4
  • Topic Area 4: Creating a marketing mix to support a product
  • 4.1 The marketing mix elements for a good/service
  • 4.2 How the elements of the marketing mix work together
  • 4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each
  • 4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each
  • 4.5 Public relations
  • 4.6 How to sell the good/service to the consumer
  • 4.7 The product lifecycle
  • 4.8 Extension strategies for products in the product lifecycle and the appropriateness of each
  • 4.9 Factors to consider when pricing a product to attract and retain customers
  • 4.10 Types of pricing strategies and the appropriateness of each
  • 11 Teacher PowerPoints/lessons
  • 11 Student worksheets
  • Examination Questions + answers embedded
  • Arial font used for accessibility
  • Neutral colours used for accessibility
  • Developed using OCR Exam papers, mark schemes and OCR endorsed resources
  • Small file size for easier distribution to students

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