This PowerPoint lesson (covers 2 lessons) on 3.3.2 The value of primary and secondary marketing
research covers market research as whole. Covering topics such as:
- Primary & Secondary research
- Market reports example
- Qualitative & quantitative research
- Target markets
- Market maps
- Purpose of market research
- Limitations of market research
I have always found on TES that A Level Business Studies resources were informative but lacked activities. This engaging lesson is packed full of them along with:
- Retrieval practice questions
- Real life examples
- Plenary MCQ linked to exam (Statement 1 & 2 questions)
- True & False Questions
- Case Study
- 16 mark questions
- Example answers
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3.3 Marketing Management - AQA A Level Business Studies - Lesson PowerPoints
This comprehensive bundle includes all the essential lessons covering the full specification for 3.3 Marketing Management for AQA A Level Business Studies. Each lesson is meticulously designed to ensure students grasp the critical concepts needed for success in their exams. While each lesson is tailored to its specific content, most will contain the following key features: Included Topics: 3.3.1 Setting Marketing Objectives Detailed exploration of marketing objectives and their alignment with overall business strategy. 3.3.2 Understanding Markets and Customers Focus on market research, customer behaviour, and the importance of understanding your audience. 3.3.3 Segmentation, Targeting, Positioning Comprehensive analysis of segmentation methods, targeting strategies, and positioning with real-world applications and activities. 3.3.4 Using the Marketing Mix Thorough examination of the 7Ps of marketing, including in-depth lessons on each element: Product, Price, Place, Promotion, People, Process, and Physical Evidence. Key Features of the Bundle: Full presentations with editable pre-formatted slides. Model answers and mark schemes provided for most exam-style questions. Recap questions with answers to consolidate learning in most lessons. Engaging starter activities to introduce key concepts. Real-life case studies and practical application tasks in most lessons. Scaffolding and support for lower ability students across the bundle. Fully aligned with the latest AQA A Level Business Studies specification. Free Sample If you're curious about the quality of my resources, please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 Special Offer: I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
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3.3.2 Understanding markets and customers - AQA A Level Business Studies
Comprehensive lesson pack containing a full presentation and model answers included. The lesson pack outlines all the specification of 3.3.2 Understanding markets and customers 8 lessons, 179 slides, Case Studies, Questions, Answers & Formative Assessment. I aim to make high quality lessons & my lessons are very focused on exam technique. This lesson teaches the following content: • Marketing Calculations • Types of Market Research • Value of Market Research • Sampling • Interpreting marketing data • Price Elasticity of Demand • Income Elasticity of Demand Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 Buy all resource individually: • Calculating Market Size, Share & Growth: https://www.tes.com/teaching-resource/resource-12951569 • Types of Market Research: https://www.tes.com/teaching-resource/resource-13040149 • Types of Market Research: https://www.tes.com/teaching-resource/resource-13054410 • Sampling: https://www.tes.com/teaching-resource/resource-13054415 • Interpreting marketing data: https://www.tes.com/teaching-resource/resource-13054417 • Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 • Income Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054420 • The Use of Data in Marketing Decision Making: https://tes.com/teaching-resource/resource-13054423 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
£7.99
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