Social and Cultural Environment Lecture

Both differences and similarities characterize the world’s cultures, meaning that the task of the global marketer is twofold. First, marketers must study and understand the cultures of the countries in which they will be doing business. Second, they must incorporate this understanding into the marketing planning process. In some instances, strategies and marketing programs will have to be adapted; however, marketers should also take advantage of shared cultural characteristics and avoid unneeded and costly adaptations of the marketing mix.

That is why Social and Cultural Environment is very important. With the help of this teaching resources you will be able to explain your students what is it Social and Cultural Environment. This Social and Cultural Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Social and Cultural Environment Lecture or Seminar.

LEARNING OBJECTIVES OF THE LECTURE:

1 Define culture and identify the various expressions and manifestations of culture that can impact global marketing strategies.

2 Compare and contrast the key aspects of high- and low-context cultures.

3 Identify and briefly explain the major dimensions of Hofstede’s social values typology.

4 Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market.

5 Analyze the components of diffusion theory and its applicability to global marketing.

6 Explain the marketing implications of different social and cultural environments around the globe.

By purchasing this teaching resource, you will get:
1 Social and Cultural Environment Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Social and Cultural Environment with 87 different questions.

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