![The Marketing Mix [Price] 3.3, 3.3.2, IGCSE Business Studies & Economics. Syllabus 2017 - 2019.](https://dryuc24b85zbr.cloudfront.net/tes/resources/11599304/image?width=500&height=500&version=1519314305058)
A whole lesson covering the units stated in the topic title. It is all you need to teach on this unit of The marketing mix [Price] IGCSE Business Studies & Economics. Syllabus 2017 - 2019. Good for both Teachers and Students’ note taking.
Lesson Objectives:
At the end of the lesson, students should be able to:
3.3 Define 3.3.2 Price:
• Identify and explain the pricing methods: cost plus, competitive, penetration, skimming and promotional; their benefits and limitations
• Recommend and justify an appropriate pricing method in given circumstances
• Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be examined)
Test Yourself Questions at the end.
Lesson Objectives:
At the end of the lesson, students should be able to:
3.3 Define 3.3.2 Price:
• Identify and explain the pricing methods: cost plus, competitive, penetration, skimming and promotional; their benefits and limitations
• Recommend and justify an appropriate pricing method in given circumstances
• Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be examined)
Test Yourself Questions at the end.
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£3.50