pptx, 36.46 MB
pptx, 36.46 MB
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png, 238.28 KB
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png, 167.7 KB
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png, 260.83 KB
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This PowerPoint lesson (covers 2 lessons) on 3.3.2 The value of primary and secondary marketing
research covers market research as whole. Covering topics such as:

  • Primary & Secondary research
  • Market reports example
  • Qualitative & quantitative research
  • Target markets
  • Market maps
  • Purpose of market research
  • Limitations of market research

I have always found on TES that A Level Business Studies resources were informative but lacked activities. This engaging lesson is packed full of them along with:

  • Retrieval practice questions
  • Real life examples
  • Plenary MCQ linked to exam (Statement 1 & 2 questions)
  • True & False Questions
  • Case Study
  • 16 mark questions
  • Example answers

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3.3.2 Understanding markets and customers - AQA A Level Business Studies

Comprehensive lesson pack containing a full presentation and model answers included. The lesson pack outlines all the specification of 3.3.2 Understanding markets and customers 8 lessons, 179 slides, Case Studies, Questions, Answers & Formative Assessment. I aim to make high quality lessons & my lessons are very focused on exam technique. This lesson teaches the following content: • Marketing Calculations • Types of Market Research • Value of Market Research • Sampling • Interpreting marketing data • Price Elasticity of Demand • Income Elasticity of Demand Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 Buy all resource individually: • Calculating Market Size, Share & Growth: https://www.tes.com/teaching-resource/resource-12951569 • Types of Market Research: https://www.tes.com/teaching-resource/resource-13040149 • Types of Market Research: https://www.tes.com/teaching-resource/resource-13054410 • Sampling: https://www.tes.com/teaching-resource/resource-13054415 • Interpreting marketing data: https://www.tes.com/teaching-resource/resource-13054417 • Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 • Income Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054420 • The Use of Data in Marketing Decision Making: https://tes.com/teaching-resource/resource-13054423 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

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