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This PowerPoint lesson (covers 2 lessons) on 3.3.2 The value of primary and secondary marketing
research covers market research as whole. Covering topics such as:
- Primary & Secondary research
- Market reports example
- Qualitative & quantitative research
- Target markets
- Market maps
- Purpose of market research
- Limitations of market research
I have always found on TES that A Level Business Studies resources were informative but lacked activities. This engaging lesson is packed full of them along with:
- Retrieval practice questions
- Real life examples
- Plenary MCQ linked to exam (Statement 1 & 2 questions)
- True & False Questions
- Case Study
- 16 mark questions
- Example answers
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