Unit 2 developing a marketing campaign everything about what to include

The document has all the information as to what will be expected within the exam. I have thoroughly gone through 2 of the previous exams and looked at the higher scoring marks of previous candidates ( both of these candidates came out with distinctions within their exam ). It provides detail as to what needs to be in your notes for the exam and what is needed when you are sitting it. I have gone paragraph by paragraph of these 2 responses and have created this document, in order to make sure that you have the best 6 pages of notes possible and give you somewhat of an insight into what and how to write the actual exam. There is no information that is required of you, that is not in this document, and it will help with the understanding of how to apply all the knowledge you know and gives you a basis on how to develop your answer. I have spoken about 2 business throughout Wax Perfection and The Bicycle Shop - these are two businesses which were the case study in previous exams ( also the £10,000 budget was the same for the Bicycle Shop in the real exam ).