A power point presentation on all you need to teach on ‘3.4.3 Opportunities and Problems of Entering New Markets abroad.’ IGCSE Business Studies syllabus 2017 - 2019.
Lesson Objectives
At the end of the lesson students should be able to:
3.4.3 The opportunities and problems of entering new markets abroad:
• Growth potential of new markets in other countries
• Problems of entering foreign markets, e.g. cultural differences and lack of knowledge
• Benefits and limitations of methods to overcome such problems, e.g. joint ventures
• Do the Short Responses Questions with Answers provided at the end of the presentation.
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