Recipe for IGCSE Success Explain the four assessment objective components, commonly used question words, example questions, and top tips for how to achieve each of the exam criteria.

Specifically designed for Cambridge International Exams IGCSE syllabus Covers: 3.3.4 Promotion: • The aims of promotion • Different forms of promotion and how they influence sales, e.g. advertising, sales promotion • The importance of the marketing budget in making promotion decisions; need for cost effectiveness in spending the marketing budget 3.3.5 Technology and the marketing mix: • Define and explain the concept of e-commerce • The opportunities and threats of e-commerce to business and consumers • Use of the internet and social networks for promotion Key concepts and problems solving activities aimed at preparing students for paper 1 and paper 2 questions

Command words are the “question” words the examiners will use in IGCSE. If you can unlock what the examiner wants in each question, it will increase the effectiveness of your students exam technique. Completed with example questions and answers

Command words are the “question” words the examiners will use in AS Business If you can unlock what the examiner wants in each question, it will increase the effectiveness of your students exam technique.

Defines and gives advantages and disadvantages of all the methods of motivation listed in the CAIE Cambridge International A level and IGCSE syllabus.

5 Top Tips to Improving Evaluation at A-level. Designed with CAIE in mind but suitable for any A-level exam board.

Studying business is like learning a new language - the new vocabulary, phrases and means of expression can often be intimidating and confusing. With the business phrasebook students can figure out what the the business information means, and start to explain their own answers like a successful businessperson

Explains how to calculate each of the ratios required for IGCSE CIE Business. Explains what the ratio result means and how to improve each ratio. Printable sheet in publisher with 4 copies per sheet.

Achieving high grades in IGCSE Business Studies requires the mastery of calculations from Units 1-4. Here we show you how to complete each of the calculations, including examples of what the IGCSE exam questions will look like.

Unlock your students potential by focusing on their exam strategy. The key points to remember to succeed in Cambridge International AS Paper 2.

Exam technique made simple for Cambridge IGCSE Business Studies. This resource includes: A simple explanation and example of each of the assessment objectives. A guide on how to structure each of the different types of questions, and specific examples of the content to include. Plus - helpful sentence starters and Business keywords!

Series of lessons exploring stakeholder objectives and how they can conflict. Student explore different stakeholder scenarios, assume the perspective of different stakeholder groups then present their aims. Differentiated worksheets including word bank amd writing frame, targeted at EAL learners. Easy to use assessment grid for the stakeholder presentation. Lesson plan explaining activities and differentiation from first lesson.