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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

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I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 3 Business Unit 17: Digital Marketing B2 Digital Strategies to Meet Target Objectives
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing B2 Digital Strategies to Meet Target Objectives

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This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include; Digital Strategies to Meet Set Objectives Content Marketing (Relevance/Pressure to Keep Refreshed) Paid search advertising Search engine optimisation (SEO) Social media marketing Video marketing/Vlogging Email marketing Mobile applications (apps) QR codes Responsive website design The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 17: Digital Marketing B1 Digital Marketing Objectives
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing B1 Digital Marketing Objectives

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This full lesson covers B1 of Unit 17: Digital Marketing. The lesson follows a case study based on a eco-friendly wedding business. Learners will apply the knowledge presented to the given case study throughout the lesson through a series of tasks. Areas covered include; Lead generation Brand awareness Customer retention The lesson contains mini tasks and large tasks, working in groups. This includes creating an Instagram account for a business and designing content.
BTEC Level 3 Business Unit 17: Digital Marketing A3 Devices for Displaying Digital Communication
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing A3 Devices for Displaying Digital Communication

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This full lesson covers A3 of Unit 17: Digital Marketing. The lesson includes; Personal computers Smartphones Tablets Games consoles Learners will explore how these devices deliver digital communication to their target audience, the pros and cons of each and more. The lesson contains several tasks and links to external media to engage learners. The lesson concludes with a large group task where learners have to devise a strategy for a new Batman movie. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 17: Digital Marketing A2 Delivery of Digital Communication
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing A2 Delivery of Digital Communication

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This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes; Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads) Search engine marketing Search engine optimisation (SEO) Sponsored/paid search results Email marketing Social media marketing The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 17: Digital Marketing - A1 Digital Marketing in the Marketing Function
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing - A1 Digital Marketing in the Marketing Function

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This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include; What is digital marketing? Digital marketing and objectives Digital marketing as an extension of the marketing/promotional mix Current trends in digital marketing Targeting specific market segments Development of customer databases Lead generation The lesson contains several tasks and links to external media to engage learners and to bring theory to life. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making Full Unit
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making Full Unit

14 Resources
This large bundle covers the entirety of Unit 7: Business Decision Making. The bundle includes 26 lessons in the form of PowerPoints and activity sheets (case studies, calculations, handouts) and two mock exams written by me. I am an examiner for this unit and resources are geared towards examination success. If you would like support with the examination or any other aspect of teaching BTEC business please find me on Linkedin by searching Michael Cawdrey. The lessons in this bundle are supported by a variety of tasks and links to external media to put learning into a practical context. Now includes a SOW
BTEC Level 3 Business Unit 7: Business Decision Making H2 IT Skills to Produce Documents
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making H2 IT Skills to Produce Documents

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This lesson covers H2 of Unit 7: Business Decision Making. Areas covered include; Production of professional business reports Creating effective business presentations Manipulating financial data using software Learners are given several large scale tasks to practise their skills for the upcoming examination. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making H1 Business Skills
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making H1 Business Skills

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This full lesson, with companion case study, covers H1 of Unit 7: Business Decision Making. The lesson covers; The key skills needed in business (problem solving, innovation, creativity, communication, thinking, teamwork) Considering alternative approaches (includes role play task) Consideration of risk (legal, reputation, financial, with case study group task) Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making Learning Aim G (Full)
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making Learning Aim G (Full)

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This bundle of resources covers Learning Aim G of Unit 7: Business Decision Making. Areas covered; Ratio analysis (liquidity, profitability, performance) Threats and ‘What If’ scenarios SWOT and PESTLE analysis Contingency Planning The lessons contain several tasks and companion handouts for practical application of learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making G3 Contingency Planning
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making G3 Contingency Planning

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This full lesson, with companion handout, covers G3 of Unit 7: Business Decision Making. The lesson; Covers what is meant by contingency planning Provides 5 different case studies where learners have to explain how contingency planning can be used to prevent issues Provides learners with a task where they must complete three different contingency plans and analyse the importance of having a plan in place for the business.
BTEC Level 3 Business Unit 7: Business Decision Making F3 Break Even
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making F3 Break Even

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This full lesson covers F3 of Unit 7: Business Decision Making. Students will learn; The purpose of break even The information required to construct a break even chart The break even formula How to construct a break even chart step by step How to interpret a break even chart Advantages and disadvantages of break even Limitations and business decision making This lesson contains a set of practical tasks to engage learners and put learning into practice.
BTEC Level 3 Business Unit 7: Business Decision Making F2 Cash Flow Forecasts
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making F2 Cash Flow Forecasts

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This full lesson, with companion activity, covers F2 of Unit 7: Business Decision Making. The lesson includes; The purpose of cash flow forecasts Inflows and outflows Opening and closing balances Interpreting a cash flow forecast Learners will be provided with a data set to create a cash flow forecast using Excel/Google Sheets. Learners will then make a key business decision based on the forecast.
BTEC Level 3 Business Unit 7: Business Decision Making F1 Sales Forecasts
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making F1 Sales Forecasts

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This full lesson, with companion data set, covers F1 of Unit 7: Business Decision Making. The lesson explores the purpose of a sales forecast and learners must interpret an example of a sales forecast. Learners must then progress to creating their own sales forecast using the data set provided. I have included the graphs within the slides for learners to check their work against. Learners mus then make recommendations to the owner of the business.