This essay covers Unit 17 Digital Marketing - Assignment 1. The essay assesses the influence of digital marketing in customer behaviour and buying habits. It outlines the effectiveness of two existing digital marketing campaigns from two different types of business - Coca Cola and McDonalds. It explores the different compensation models, looking at the benefits and concerns. Finally, there is a report considering the benefits and potential concerns of digital marketing. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach those high grades. Just follow the content, it will save you time and help you effortlessly achieve distinctions. **Content covered: ** Learning aim A: Examine the role of digital marketing within the broader marketing mix. P1 Explain the role of digital marketing as an extension of traditional marketing and the ways the messages can be delivered. P2 Investigate the ways in which advertisers are targeting mobile device users. M1 Analyse, using examples, the effectiveness of different digital delivery methods. D1 Justify the extent to which the digital environment is influencing consumer choices. Learning aim B: Investigate the effectiveness of existing digital marketing campaigns. P3 Discuss the digital strategies that a selected business uses to meet two different objectives. P4 Outline different compensation models used in digital marketing. P5 Explain the benefits of, and concerns about, digital marketing from the perspective of both the customer and the marketer. M2 Analyse the different digital strategies and compensation models used to create brand recognition and brand loyalty. D2 Evaluate the effectiveness of digital marketing campaigns from different businesses, and suggest ways to overcome concerns raised about digital marketing.

This is preparation work for the external assessment in May/June 2018. This document contains comprehensive marketing plan for a fictional cycle selling business called Biki. The marketing plan has the correct layout and structure, needed to achieve distinction. Further each section has the maximum number of marks you can achieve, this will help you plan how mush time you need to spend on it. Unit 2 is very important, however unfortunately there are a lot of confusion on how to achieve high grades. With the help of this example marketing campaign you will be on your way to a very good grade. **Topics covered: ** A01: Demonstrated knowledge and understanding of marketing principles, concepts, processes, key terms, data sources and definitions A02: Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing campaigns A03: Evaluate evidence to make informed judgements about how a marketing campaign should be planned, developed and adapted in light of changing circumstances A04: Be able to develop a marketing campaign with appropriate justification, synthesising ideas and evidence from several sources to support arguments

This report is for Unit 22 Market Research Assignment 2 Learning Aim B & C. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions. **Criteria covered: ** D2 Evaluate the effectiveness of the pilot research recommending changes that should be made to the final market research activity. M2 Analyse the reasons for choosing particular research methods, the type of data to be collected and the sampling plan. P4 Undertake the final market research activity using a detailed sampling plan to obtain a range of secondary and primary data. P3 Undertake pilot primary market research and collect sample data. P2 Undertake secondary research for a selected marketing objective.

This report is for Unit 22 Market Research Assignment 1 Learning Aim A. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions. Criteria covered: P1 Explain the range of market research methods used by a selected business. M1 Assess, using suitable examples, how different market research methods are appropriate in helping to meet marketing objectives and inform decision making. D1 Justify the use of using specialist marketing agencies for carrying out original market research.

This essay is for Unit 19 Pitching for a new Business Assignment 2. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions. **Criteria covered: ** P3 Explain your marketing plan for a selected micro-business P4 Explain how legal and financial aspects will affect the start-up of the business M2 Analyse the financial and marketing plans for your micro-business. D2 Evaluate your plan for a micro-business and justify your conclusions.

This essay is for** Unit 8 Recruitment and Selection Assignment 1**. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions. **Criteria covered: ** P1: Explain how a large business recruits and selects giving reasons for their processes. P2: Explain how and why a business adheres to recruitment processes which are ethical and comply with current employment law. M1: Analyse the different recruitment methods used in a selected business. D1: Evaluate the recruitment processes used and how they contribute to the success of the selected business

This essay is for Unit 19 Pitching for a new Business Assignment 1. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach these high grades (please have a look at the previews). Just follow the content, it will save you time and help you easily achieve distinctions. **Criteria covered: ** P1: Describe the potential business opportunities for a micro-business start-up. P2: Review the factors that need to be considered to start up a micro-business. M1: Analyse the internal and external factors associated with a selected micro-business start-up. D1: Evaluate the internal and external factors associated with a selected micro-business start-up.