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Wolsey Academy

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Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.

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Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
IGCSE Business Case Study - Middle East - Dubai Islamic Bank
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IGCSE Business Case Study - Middle East - Dubai Islamic Bank

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A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet
IGCSE Business Case Study - Middle East - DP World
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IGCSE Business Case Study - Middle East - DP World

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A case study from a series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet
IGCSE Business Studies - Unit 6 – External Influences 4. Business Responses to Economic Policy
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IGCSE Business Studies - Unit 6 – External Influences 4. Business Responses to Economic Policy

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A lesson from 11 lessons that cover everything you need for the External Influences section of IGCSE Business Studies. It is modelled on the CIE specification but has also been used successfully to teach Edexcel spec. In total this Module 6 Scheme of Work includes: 53 flash cards, 7 Google Quizzes and 11 lesson PowerPoints (including a revision lesson). Each lesson in the series comes with: a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. Link to a Google quiz that covers the topic For more resources and to buy the complete Business Studies IGCSE bundle at a steep discount, please visit Wolsey Academy. Lessons in the series include: Government Economic Objectives Fiscal Policy Monetary & Supply Side Policies Business Responses to Economic Policies Business Activities and the Environment Non-Economic Pressures on Businesses Business & Ethics Globalisation & Multinationals Globalisation Issues Exchange Rates Revision lesson with resources Hope they help! Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
IGCSE Business Studies - Unit 6 – 2. Fiscal Policy
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IGCSE Business Studies - Unit 6 – 2. Fiscal Policy

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A lesson from 11 lessons that cover everything you need for the External Influences section of IGCSE Business Studies. It is modelled on the CIE specification but has also been used successfully to teach Edexcel spec. In total this Module 6 Scheme of Work includes: 53 flash cards, 7 Google Quizzes and 11 lesson PowerPoints (including a revision lesson). Each lesson in the series comes with: a. Activities to complete b. Key word flash cards c. Information to revise from and assist teacher talk d. Link to a Google quiz that covers the topic For more resources and to buy the complete Business Studies IGCSE bundle at a steep discount, please visit Wolsey Academy. Lessons in the series include: Government Economic Objectives Fiscal Policy Monetary & Supply Side Policies Business Responses to Economic Policies Business Activities and the Environment Non-Economic Pressures on Businesses Business & Ethics Globalisation & Multinationals Globalisation Issues Exchange Rates Revision lesson with resources Hope they help! Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
King John - Early Life (2/7 Wolsey Academy)
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King John - Early Life (2/7 Wolsey Academy)

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King John – from his troublesome fighting with his brother (Lionheart) to his troublesome time as King ending in Magna Carta and the Baron’s War. This SOW focusses on John’s policies both foreign and domestic and the consequences they had for his people. Works well as a stand alone SOW but is also integrated into the free to play History game world at WA (check it out if you haven’t already!) Each lesson contains a quick start guide, literacy & numeracy starter, teacher narrative context pages (chance for you to do some storytelling !) plenaries, a range of active learning episodes and a focus on writing skills. Homework, EAL and stretch activity sheets. The 7 lessons, along with the main lesson activities, are as follows: Richard I, Crusades & John (Plantagenet map relay, round robin Crusader battle reports, reading comprehension tasks, consult the codex activity). John’s Early Life (John v Longchamp card sort/PEEKA paragraph practice and assessment/consult the codex activity) John & Taxes (‘Be the teacher’ activity/essay construction practice/consult the codex activity) John & War (Army recruiter role play presentations & Bouvines video) Magna Carta (Baron grievances card sort/prioritisation tasks/PEEKA writing development) The Baron’s War (Round the Room battle reporting/descriptive writing task/videos) End of Unit Assessment (Planning and prep for a Narrative Analysis, Edexcel style Q on John’s legacy). Hope it helps. Remember – works best when the students are playing the (free!) King John game and completing the codex at the same time (perfect ongoing homework task or ict room lesson). WolseyAcademy.com, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
New Deal Guided Reading | WPA Benefits/Pro New Deal Argument – Wolsey Academy
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New Deal Guided Reading | WPA Benefits/Pro New Deal Argument – Wolsey Academy

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This is part of a series of 7 lessons (and 3 Guided Reading Activities) about the New Deal. It is aimed at A Level/IB students and focusses on the New Deal’s policies, their impact, the opposition to them and the historiography of them since. All the lessons contain all the resources within them required for the students to successfully research and answer the questions. Where external sources have been used for evidence, they have been cited. The other lessons in the series are as follows: What was it? > A deep dive look at the key alphabet agencies and their impact. Impact of the New Deal > A look at 4 cross sections of US society/economy and the impact the alphabet agencies had, for better or worse. The Second New Deal > An investigation into the reasons why a Second New Deal was required and how they laid the foundation for the modern welfare state. Opposition to the New Deal > A research exercise (with materials to research) of the key opposition figures to the New Deal and their philosophies. The impact of the Second World War > How the Second World War ‘saved’ FDR from the ‘Roosevelt Recession’ and how it changed the political landscape. Included in this lesson is the Guided Reading activity for the War’s impact (resource 8) The historiography of the New Deal > A look at two opposing interpretations (resources 9 and 10) and then an activity looking at six different historical interpretations of the New Deal followed by a class debate. An essay question focussing on the impact of the New Deal – was it mostly economic or political in nature? Students are guided through the process of preparing, structuring and then writing the essay. An extended reading activity on the Second World War’s impact on the New Deal An extended ready activity looking at criticism of the New Deal An extended reading activity looking at support for the New Deal, especially the WPA. We hope these resources help you teach this vital and interesting topic. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. If you teach History, Business or ICT we have superb resources ready to go on our website – we also have 5 free to play History games that are ideal for engaging lower (and older) year groups in History. We hope it helps.
The historiography of the New Deal | FDR & The New Deal – Lesson 6 of 8
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The historiography of the New Deal | FDR & The New Deal – Lesson 6 of 8

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This is part of a series of 7 lessons (and 3 Guided Reading Activities) about the New Deal. It is aimed at A Level/IB students and focusses on the New Deal’s policies, their impact, the opposition to them and the historiography of them since. All the lessons contain all the resources within them required for the students to successfully research and answer the questions. Where external sources have been used for evidence, they have been cited. The other lessons in the series are as follows: What was it? > A deep dive look at the key alphabet agencies and their impact. Impact of the New Deal > A look at 4 cross sections of US society/economy and the impact the alphabet agencies had, for better or worse. The Second New Deal > An investigation into the reasons why a Second New Deal was required and how they laid the foundation for the modern welfare state. Opposition to the New Deal > A research exercise (with materials to research) of the key opposition figures to the New Deal and their philosophies. The impact of the Second World War > How the Second World War ‘saved’ FDR from the ‘Roosevelt Recession’ and how it changed the political landscape. Included in this lesson is the Guided Reading activity for the War’s impact (resource 8) The historiography of the New Deal > A look at two opposing interpretations (resources 9 and 10) and then an activity looking at six different historical interpretations of the New Deal followed by a class debate. An essay question focussing on the impact of the New Deal – was it mostly economic or political in nature? Students are guided through the process of preparing, structuring and then writing the essay. An extended reading activity on the Second World War’s impact on the New Deal An extended ready activity looking at criticism of the New Deal An extended reading activity looking at support for the New Deal, especially the WPA. We hope these resources help you teach this vital and interesting topic. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. If you teach History, Business or ICT we have superb resources ready to go on our website – we also have 5 free to play History games that are ideal for engaging lower (and older) year groups in History. We hope it helps.
New Deal Guided Reading | WW2 & The New Deal – Wolsey Academy
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New Deal Guided Reading | WW2 & The New Deal – Wolsey Academy

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This is part of a series of 7 lessons (and 3 Guided Reading Activities) about the New Deal. It is aimed at A Level/IB students and focusses on the New Deal’s policies, their impact, the opposition to them and the historiography of them since. All the lessons contain all the resources within them required for the students to successfully research and answer the questions. Where external sources have been used for evidence, they have been cited. The other lessons in the series are as follows: What was it? > A deep dive look at the key alphabet agencies and their impact. Impact of the New Deal > A look at 4 cross sections of US society/economy and the impact the alphabet agencies had, for better or worse. The Second New Deal > An investigation into the reasons why a Second New Deal was required and how they laid the foundation for the modern welfare state. Opposition to the New Deal > A research exercise (with materials to research) of the key opposition figures to the New Deal and their philosophies. The impact of the Second World War > How the Second World War ‘saved’ FDR from the ‘Roosevelt Recession’ and how it changed the political landscape. Included in this lesson is the Guided Reading activity for the War’s impact (resource 8) The historiography of the New Deal > A look at two opposing interpretations (resources 9 and 10) and then an activity looking at six different historical interpretations of the New Deal followed by a class debate. An essay question focussing on the impact of the New Deal – was it mostly economic or political in nature? Students are guided through the process of preparing, structuring and then writing the essay. An extended reading activity on the Second World War’s impact on the New Deal An extended ready activity looking at criticism of the New Deal An extended reading activity looking at support for the New Deal, especially the WPA. We hope these resources help you teach this vital and interesting topic. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. If you teach History, Business or ICT we have superb resources ready to go on our website – we also have 5 free to play History games that are ideal for engaging lower (and older) year groups in History. We hope it helps.
New Deal Essay Lesson | FDR & The New Deal – Lesson 7 of 8
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New Deal Essay Lesson | FDR & The New Deal – Lesson 7 of 8

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This is part of a series of 7 lessons (and 3 Guided Reading Activities) about the New Deal. It is aimed at A Level/IB students and focusses on the New Deal’s policies, their impact, the opposition to them and the historiography of them since. All the lessons contain all the resources within them required for the students to successfully research and answer the questions. Where external sources have been used for evidence, they have been cited. The other lessons in the series are as follows: What was it? > A deep dive look at the key alphabet agencies and their impact. Impact of the New Deal > A look at 4 cross sections of US society/economy and the impact the alphabet agencies had, for better or worse. The Second New Deal > An investigation into the reasons why a Second New Deal was required and how they laid the foundation for the modern welfare state. Opposition to the New Deal > A research exercise (with materials to research) of the key opposition figures to the New Deal and their philosophies. The impact of the Second World War > How the Second World War ‘saved’ FDR from the ‘Roosevelt Recession’ and how it changed the political landscape. Included in this lesson is the Guided Reading activity for the War’s impact (resource 8) The historiography of the New Deal > A look at two opposing interpretations (resources 9 and 10) and then an activity looking at six different historical interpretations of the New Deal followed by a class debate. An essay question focussing on the impact of the New Deal – was it mostly economic or political in nature? Students are guided through the process of preparing, structuring and then writing the essay. An extended reading activity on the Second World War’s impact on the New Deal An extended ready activity looking at criticism of the New Deal An extended reading activity looking at support for the New Deal, especially the WPA. We hope these resources help you teach this vital and interesting topic. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. If you teach History, Business or ICT we have superb resources ready to go on our website – we also have 5 free to play History games that are ideal for engaging lower (and older) year groups in History. We hope it helps.
8 PowerPoint Flag Quizzes!
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8 PowerPoint Flag Quizzes!

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8 PowerPoint based flag quizzes, each with a stretch literacy task. Qatar World Cup Flags 2022 Russia World Cup Flags 2018 African Flags European Flags American Flags Caribbean Flags Caribbean Territories Flags (Tough!) EU Flags Hope they help!
IGCSE Business Studies – Operations Management - Productivity 1 of 10
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IGCSE Business Studies – Operations Management - Productivity 1 of 10

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Lesson taken from the unit 4 series of lessons Each lesson contains: • A wide range of activities • Content Slides • Business Case Studies • All Resources Required • Online quizzes • Flash Cards. We hope it helps. Operations Management lessons include: Productivity Inventory Methods of Production Technology and Production Business Costs Economies of Scale Break Even Point Quality Production Location Decisions Revision Lesson You can access and download all the lessons for IGCSE Business Studies at Wolsey Academy (Google us). Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet
HTML Basics for EAL Learners - Lesson 4 - Backgrounds in HTML
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HTML Basics for EAL Learners - Lesson 4 - Backgrounds in HTML

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Designed purely with EAL students in mind. Each lesson features a fun and active way of learning 4-6 keywords/script with a progress check at the end. Lessons then include an example, usually with a screen grab video to aid teaching, followed by an exercise on w3schools.com. Plenary checks their progress against the LOs. Simple. Effective. Free. WolseyAcademy.com, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
HTML Basics for EAL Learners - Lesson 2 - How to save HTML
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HTML Basics for EAL Learners - Lesson 2 - How to save HTML

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Designed purely with EAL students in mind. Each lesson features a fun and active way of learning 4-6 keywords/script with a progress check at the end. Lessons then include an example, usually with a screen grab video to aid teaching, followed by an exercise on w3schools.com. Plenary checks their progress against the LOs. Simple. Effective. Free. WolseyAcademy.com, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
Interview Preparation - Video, Examples Qs, Paired Work, Role Play.
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Interview Preparation - Video, Examples Qs, Paired Work, Role Play.

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A crash course in interview preparation - ideal for all secondary (and primary!) students. Lesson breaks down into 4 activities: A tutorial video and note making Paired work answering example Qs Class discussion of the best answers. Role play in pairs. Taken from the Tutor Activities of Wolsey Academy. Have you check them out yet? WolseyAcademy.com, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
Ipswich Town Football Club - Local History - Design a Badge - History Club 20
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Ipswich Town Football Club - Local History - Design a Badge - History Club 20

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Perfect for History Club sessions – or active and creative lessons - at primary or secondary level. Includes information and video about the topics and a fun practical activity (which can often take more than one session to complete). All sessions include a weekly advertising poster for display boards, websites and screens around the school. Also included is a loyalty card for students to claim rewards after attending enough lessons. Designed by Wolsey Academy and tried and tested with secondary students in the UK. Topics are as follows: Ancient Egypt – Drama Production Battle of Trafalgar 1805 – Arts and Craft. Guy Fawkes, 1605 – Gunpowder Hunt. Charles Lindbergh, 1927 – Design & Fly a Plane. Pirates – Make a Movie. Thanksgiving – Fancy Dress and Card Design Benjamin Franklin – Make and fly a Kite. Tudor Christmas – Card Making. Battle of Atlantic – Code Breaking Game Medieval Coat of Arms – Research and Heraldry Making. Brunel – Bridge Building Darwin –Voyage of the Beagle, Art Competition. D-Day – Landing Craft Construction and Testing World Cup History – Kit Designs Battle of Quebec – Crane Construction Angkor Wat – Sunrise Drawings Historical Fashion – Clothing Designs Henry Ford – Assembly Line Competition Roman Army – Shield Design and Battle Tactics Role Play Local History: Ipswich Town Football Club – Badge Design. WolseyAcademy.com, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
IGCSES Business Studies - Pre Exam Flash Cards - Paper 1
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IGCSES Business Studies - Pre Exam Flash Cards - Paper 1

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We hand these out to students as they are waiting to go into the exam hall (usually with a dark chocolate hershey’s drop - low sugar, high caffeine). It settles nerves because they have something to talk about/swap in their hands. It addresses the most common mistakes we find in CIE Paper 1 exam technique. Hope it helps. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. Hope it helps!
History - Guided Reading Booklet - 6 articles - Y7
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History - Guided Reading Booklet - 6 articles - Y7

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A guided reading booklet for Year 7 students. Each extract is to be read and a ‘guided reading activity’ (summarise each paragraph and then summarise the whole text). When the entire booklet is completed they can receive a certificate. This year 7 guide includes the following extracts: Social: Women in the Roman Empire – Mary Beard, SPQR A History of Ancient Rome (adapted) Political: How did William take over England? – Marc Morris, The Norman Invasion Economics: Askum Empire – Martin Meredith, Fortunes of Africa. Armed Conflict: Battle of Hastings – Marc Morris, The Norman Invasion (adapted). Religious: Islamic Medicine – Firas Al Khateeb, Lost Islamic History. Science: The Black Death. Ben Gummer, The Scourging Angel: The Black Death in the British Isles. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - What is marketing?
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Business Studies – Marketing - What is marketing?

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies – Marketing - Market Changes
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Business Studies – Marketing - Market Changes

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One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.
Business Studies - Unit 2 - Role of Management - 3/18
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Business Studies - Unit 2 - Role of Management - 3/18

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This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.