Hero image

Mrs Shaw's Shop

Average Rating3.33
(based on 22 reviews)

High-quality, value for money teaching resources covering English language and literature; literacy; history; media and Spanish. With twenty-seven years' teaching experience I know what works in the classroom. Engaging, thorough and fun, your students will love these lessons.

233Uploads

74k+Views

9k+Downloads

High-quality, value for money teaching resources covering English language and literature; literacy; history; media and Spanish. With twenty-seven years' teaching experience I know what works in the classroom. Engaging, thorough and fun, your students will love these lessons.
The Apprentice: Rebrand the Product
brahmabrahma

The Apprentice: Rebrand the Product

(0)
This apprentice-style group task begins with a look at the case study of Lucozade and how it was successfully rebranded from a medicinal product to an energy drink. Students are then tasked with rebranding boring old Snugfit Thermal Underwear. In groups they have to work together to diversify the range; create a storyboard for a TV advert; create the script for a radio advert and design a billboard poster. Finally, they have to present their ideas to the rest of the class. You decide on the success criteria and the winning group. This twenty-two slide Powerpoint has all you need to get them doing an enjoyable and challenging speaking and listening activity. It also introduces them to the world of marketing.