Designed for Y9/10 business studies students (but would also work for media). A mini independent project where students look at the development of TikTok and how businesses are using it to develop their brands / reach customers. Students are then required to imagine they are employed by a brand of their choice (from a selection of 10 included in the PowerPoint) and create their own social media campaign to promote that brand. They need to produce: A 15 second challenge video A brand takeover advertisement A hashtag to be used on both the video and brand takeover ad An interactive brand lense A detailed summary sheet which explains their marketing choices, how it presents the brand and how it meets their target customers. Both the PowerPoint and summary sheet template are included in this download. Perfect for distance learning projects or a fun end of term group task if prefered.

This SOW was designed for the first term in Y9 for BTEC Enterprise students but it could easily be used and adapted for other year groups, cross-curricular projects or in house drop down days. This download includes the formal SOW, including link to careers and World of Work skills which are needed to meet the new OFSTED framework at Gastby Benchmarks. It also includes the completed PowerPoints, any needed worksheets or print outs, as well as a feedback rubric grid to formally assess student presentations without the need for detailed written notes. Sections include: knowledge of the topic, quality of the presentation and quality of the presentation delivery. Additional terms are also uploaded, and will be continuously uploaded until the full year is available.