Lesson Objectives Starter- Short video on NPO and questions prepared Definition (notes) Key information Finding Funding What's the message task- billboard Activity- create NPO: key points to cover and extension Activity 2- create a billboard advertisement for your NPO Plenary- present to class- Peer review (what went well; even better if)

starter task definitions research task- company vision/missions own goals and steps to complete research feedback aims basis reasons ethical washing powder add plenary to discuss based on learning- whats the message?

Covers Kohlberg's Moral development (Hienz dilemma) Introduction to Ethics and Ethical terms (CSR) What is a trade off? BP Oil spill Example Pressure groups Multiple choice questions throughout and plenary quiz

Logo quiz starter Previous international communication New technology communication Create definition Find examples Create a cultural diverse Bio- How globalised are you?

starter Learning objectives Cost; Risk & Availability Short and long term finance Selling shares TASK: how should I obtain finance? 3 scenarios to assess Plenary questions

Starter- oil spill images match news story (BP) Short video BP consequences Unit Objectives Definitions Activity- Should ethics exceed legal expectations, article link. Notes & Key terms Kohlberg moral development video link- template to fill (attached activity sheet) and /Heinz dilemma to discuss Lesson 2: Activity sheet- match company to unethical behaviour (sheet attached) Assignment task- Report: pick company and discuss ethical issues and how company conducts itself (could have students present).

A large presentation created to cover lots of areas of marketing to teach business terminology and theory, all with examples. Slides include: USP Marketing Mix How to write a marketing mix Pricing strategies: cost plus; penetration; skimming; predatory; competitive; psychological; social trends- dynamic, auction, personalised, subscription, price comparison Market Mapping Porters generic competitive strategy Promotions: above & below the line What creates a brand Importance of branding Types of branding: manufacturer, generic, own label. Benefits of strong branding: added value, elastcity, priemium pricing Ways to build a brand: USP, advertising, sponsorship, social media

starter brainstorm of non-profits decision making and stakeholders- spider diagram match up stakeholder to influence stakeholder influence definitions homework exam questions, different markers

starter, plenary, activities and homework advantages/disadvantages research project exam questions for lessons 1-3 (all sold separately for AQA Business GCSE), plenary and homework.

starter, plenary, activities and homework. reasons for starting a business key terms explained and task: entrepreneurs and social enterprise Types of business sectors Introduction to Aims Homework: business idea and reasons for wanting to start- lesson content

plenary, starter, activities and homework business sectors- primary, secondary & tertiary Sources of business ideas Recent trends Gap in the market Types of research Research project homework- identify gap

Get cue cards to laminate and have on each table to help understand terms to extend learning.

Intro to Unit 13 P1- breakdown of Assignment Recruitment sources- internal/external internal/external advertising Homework- research

Starter- Write a mission/vision statement (follow on lesson from my vision/mission lesson) Learning Outcomes Difference: vision; mission; aims/goals; objectives What is an objective- SMART defined Activity- scenario: write SMART objective to reach mission/vision What is a corporate objective? Introduce functional objectives Activity 2- pick a mission statement (3 on slide): Create SMART objective and one functional objective. 4 plenary questions for Exit card- also lesson review www/ebi

Logo starter- what do they have in common? Learning Outcomes What is a Franchisee? Benefits Disadvantages Activity- Franchise research; Extension- research another and compare Share answers as a class- compare differences Plenary questions

Follow on session from my Promotion Lesson- Design mix and Above-the-line: Asses prior knowledge (Above-the-line) Objectives Below-the-line intro: Sales production Public Relations Merchandising & Packaging Direct Mailing Direct Selling Trade fair Activity- Poster Activity Share work prompt Plenary questions

Starter activity Learning Outcomes Introduction to pricing strategies- links objectives Cost plus pricing; Price skimming; Penetration pricing; All with short activities. Activity questions (4 & 8 marker) Predatory pricing; Psychological pricing; Competitive Pricing; Plenary questions Extension slide- Social trends pricing

starter- own dreams and aspirations (growth mindset) Learning outcomes What is a mission statement- short activity, links starter and own school mission What is a vision statement- short activity, links starter and own school vision Mission or vision? quiz Why are statements important - research importance Task: Re-write your starter and ensure you have a vision and mission Extension- Look up school vision/mission Share answers- think about next steps to achieve goals.

starter activity question- links to task Objectives written Introduce design mix Fit in the Mix- activity Design mix activity- adapt a current product Effective use of mix- notes Land Rover Example- CSR link Adapt from previous activity Introduction to Promotion Types of Promotion- Above- the - line Create promotion for design mix product Plenary questions

Business studies definitions- Great for revision! Can be used as flash cards or pair up/ match cards 90 different glossary terms covers ownership, marketing, finance, new business, people in business, operations management, business growth. Colour coded by business area.