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Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lec
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Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lec

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Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Explain the advantages and disadvantages of using licensing as a market-entry strategy. 2 Compare and contrast the different forms that a company’s foreign investments can take. 3 Discuss the factors that contribute to the successful launch of a global strategic partnership. 4 Identify some of the challenges associated with partnerships in developing countries. 5 Describe the special forms of cooperative strategies found in Asia. 6 Explain the evolution of cooperative strategies in the twenty-first century. 7 Use the market expansion strategies matrix to explain the strategies used by the world’s biggest global companies. By purchasing this teaching resource, you will get: 1 Importing Exporting and Sourcing in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Importing Exporting and Sourcing in Global Marketing Lecture with 115 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.
Strategic Elements of Competitive Advantage Lecture
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Strategic Elements of Competitive Advantage Lecture

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Strategic Elements of Competitive Advantage Lecture Strategic Elements of Competitive Advantage Lecture is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Strategic Elements of Competitive Advantage. Strategic Elements of Competitive Advantage teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Strategic Elements of Competitive Advantage. LEARNING OBJECTIVES OF THE LECTURE: 1 Identify the forces that shape competition in an industry and illustrate each force with a specific company or industry example. 2 Define competitive advantage and identify the key conceptual frameworks that guide decision makers in the strategic planning process. 3 Explain how a nation can achieve competitive advantage, and list the forces that may be present in a national “diamond.” 4 Define hypercompetitive industry and list the key arenas in which dynamic strategic interactions take place. By purchasing this teaching resource, you will get: 1 Strategic Elements of Competitive Advantage Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Strategic Elements of Competitive Advantage with 102 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. You may find more teaching resources for International Marketing by pressing this link.
Thermochemistry Chemical Energy Lecture (Chemistry)
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Thermochemistry Chemical Energy Lecture (Chemistry)

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Thermochemistry Chemical Energy Lecture Why do chemical reactions occur? Stated simply, the answer involves stability. For a reaction to take place spontaneously, the final products of the reaction must be more stable than the starting reactants. But what is “stability,” and what does it mean to say that one substance is more stable than another? The key factor in determining the stability of a substance is energy. Less stable substances have higher energy and are generally converted into more stable substances with lower energy. But what, in turn, does it mean for a substance to have higher or lower energy? We’ll explore some different forms of energy in this lecture and look at the subject of thermochemistry, the absorption or release of heat energy that accompanies chemical reactions. From the above it is clear that Thermochemistry Chemical Energy Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Thermochemistry Chemical Energy. Thermochemistry Chemical Energy teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Ionic Thermochemistry Chemical Energy Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: • Energy and Its Conservation • Internal Energy and State Functions • Expansion Work • Energy and Enthalpy • Thermochemical Equations and the Thermodynamic Standard State • Enthalpies of Chemical and Physical Changes • Calorimetry and Heat Capacity • Hess’s Law • Standard Heats of Formation • Bond Dissociation Energies • Fossil Fuels, Fuel Efficiency, and Heats of Combustion • An Introduction to Entropy • An Introduction to Free Energy By purchasing this teaching resource, you will get: 1 Thermochemistry Chemical Energy Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Thermochemistry Chemical Energy with 160 different questions and answers to them. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. If you need more teaching resources for Chemistry you may press this link!
Gases Their Properties and Behavior Lecture (Chemistry)
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Gases Their Properties and Behavior Lecture (Chemistry)

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Gases Their Properties and Behavior Lecture The Earth’s atmosphere is not only beautiful to behold but serves many critical functions. We need oxygen to survive and plants require carbon dioxide and nitrogen to grow. Even small changes in atmospheric composition from human activities can greatly impact the quality of the air we breathe and the delicate thermal balance that controls our climate. From the above it is clear that Gases Their Properties and Behavior Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Gases Their Properties and Behavior. Gases Their Properties and Behavior teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Gases Their Properties and Behavior Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: • Gases and Gas pressure • the Gas Laws • the Ideal Gas Law • Stoichiometric relationships with Gases • Mixtures of Gases: partial pressure and Dalton’s Law • the Kinetic–Molecular theory of Gases • Gas Diffusion and effusion: Graham’s Law • The Behavior of real Gases • The earth’s atmosphere and air pollution the Greenhouse effect • Climate Change By purchasing this teaching resource, you will get: 1 Gases Their Properties and Behavior Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Gases Their Properties and Behavior with 180 different questions and answers to them. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. You may find more teaching resources for Chemistry by pressing this link!
Chemical Tools Experimentation and Measurement Lecture (Chemistry)
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Chemical Tools Experimentation and Measurement Lecture (Chemistry)

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Chemical Tools Experimentation and Measurement Lecture Instruments for scientific measurements have changed greatly over the centuries. Modern technology has enabled scientists to make images of extremely tiny particles, even individual atoms, using instruments like atomic force microscope. From the above it is clear that Chemical Tools Experimentation and Measurement Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Chemical Tools Experimentation and Measurement. Chemical Tools Experimentation and Measurement teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Chemical Tools Experimentation and Measurement Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: The Scientific Method in a Chemical Context: Improved pharmaceutical Insulin Experimentation and Measurement Mass and Its Measurement Length and Its Measurement Temperature and Its Measurement Derived Units: Volume and Its Measurement Derived Units: Density and Its Measurement Derived Units: energy and Its Measurement Accuracy, precision, and Significant Figures in Measurement Rounding Numbers Calculations: Converting from One Unit to another By purchasing this teaching resource, you will get: 1 Chemical Tools Experimentation and Measurement Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Chemical Tools Experimentation and Measurement with 85 different questions and answers to them. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for Chemistry you may find by pressing this link
Atoms Molecules and Ions Lecture (Chemistry)
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Atoms Molecules and Ions Lecture (Chemistry)

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Atoms Molecules and Ions Lecture People have always been fascinated by changes, particularly by those that are dramatic or useful. In the ancient world, the change that occurred when a stick of wood burned, gave off heat, and turned into a small pile of ash was especially important. Similarly, the change that occurred when a reddish lump of rock (iron ore) was heated with charcoal and produced a gray metal (iron) useful for making weapons, tools, and other implements was of enormous value. Observing such changes eventually caused philosophers to think about what different materials might be composed of and led to the idea of fundamental substances that we today call elements. From the above it is clear that Atoms Molecules and Ions Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Atoms Molecules and Ions. Atoms Molecules and Ions teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Atoms Molecules and Ions Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: Chemistry and the elements elements and the periodic table Some Common Groups of elements and their properties Observations Supporting atomic theory: the Conservation of Mass and the Law of Definite proportions The Law of Multiple proportions and Dalton’s atomic theory Atomic Structure: electrons Atomic Structure: protons and Neutrons Atomic Numbers Atomic Weights and the Mole Mixtures and Chemical Compounds; Molecules and Covalent Bonds Ions and Ionic Bonds Naming Chemical Compounds By purchasing this teaching resource, you will get: 1 Atoms Molecules and Ions Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Atoms Molecules and Ions with 270 different questions and answers to them. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for Chemistry you may find by pressing this link!
Mass Relationships in Chemical Reactions Lecture (Chemistry)
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Mass Relationships in Chemical Reactions Lecture (Chemistry)

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Mass Relationships in Chemical Reactions Lecture Mass relationship between reactants and products can be used to calculate how much carbon dioxide is released when gasoline or other carbon-containing fuels are burned. It’s important to realize that chemical reactions—the change of one substance into another—are at the heart of the science. Nearly every process that occurs in your body, including vision, the sensation of pain, and the conversion of food to energy, is in essence a series of chemical reactions. Likewise, products we use every day such as dyes, plastics, computer chips, and metals are manufactured by chemical reactions. From the above it is clear that Chemical Tools Experimentation and Measurement Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Chemical Tools Experimentation and Measurement. Chemical Tools Experimentation and Measurement teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Chemical Tools Experimentation and Measurement Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: • Representing Chemistry on Different Levels • Balancing Chemical Equations • Chemical Arithmetic: Stoichiometry • Yields of Chemical Reactions • Reactions with Limiting Amounts of Reactants • Percent Composition and Empirical Formulas • Determining Empirical Formulas: Elemental Analysis • Determining Molecular Weights: Mass Spectrometry By purchasing this teaching resource, you will get: 1 Mass Relationships In Chemical Reactions Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Mass Relationships In Chemical Reactions with 160 different questions and answers to them. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. You may find more teaching resources for Chemistry by pressing this link!
Periodicity and the Electronic Structure of Atoms Lecture (Chemistry)
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Periodicity and the Electronic Structure of Atoms Lecture (Chemistry)

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Periodicity and the Electronic Structure of Atoms Lecture The color emitted by elements heated in a flame arises from electrons moving between different energy levels in an atom. Atoms emit characteristic colors because each has its own unique energy levels, referred to as electronic structure. From the above it is clear that Periodicity and the Electronic Structure of Atoms Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Periodicity and the Electronic Structure of Atoms. Periodicity and the Electronic Structure of Atoms teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Periodicity and the Electronic Structure of Atoms Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: • The Nature of radiant energy and the electromagnetic Spectrum • Particlelike properties of radiant energy: the photoelectric effect and planck’s postulate • The Interaction of radiant energy with atoms: Line Spectra • The Bohr Model of the atom: Quantized energy • Wavelike properties of Matter: de Broglie’s hypothesis • The Quantum Mechanical Model of the atom: heisenberg’s Uncertainty principle • The Quantum Mechanical Model of the atom: Orbitals and Quantum Numbers • The Shapes of Orbitals • Electron Spin and the pauli exclusion principle • Orbital energy Levels in Multielectron atoms • Electron Configurations of Multielectron atoms • Anomalous electron Configurations • Electron Configurations and the periodic table • Electron Configurations and periodic properties: atomic radii By purchasing this teaching resource, you will get: 1 Periodicity and the Electronic Structure of Atoms Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Periodicity and the Electronic Structure of Atoms with 160 different questions and answers to them. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. You may find more teaching resources for Chemistry by pressing this link!
Probability Distributions Lecture (Elementary Statistics Module)
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Probability Distributions Lecture (Elementary Statistics Module)

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Probability Distributions Lecture (Elementary Statistics Module) This is a lecture which is covered during Elementary Statistics Module with students who just started to learn Statistics. The main objective of this chapter is to cover Probability Distribution, Binominal Probability Distribution as well as Poisson Probability distribution. More details of the lecture agenda could be found bellow. Agenda of Introduction to Statistics Lecture is as following: Probability Distribution Define random variable and probability distribution. Determine when a potential probability distribution actually satisfies the necessary requirements. Given a probability distribution, compute the mean and standard deviation, then use those results to determine whether results are significantly low or significantly high. Binominal Probability Distributions Describe a binominal probability distribution and find probability values for a binominal distribution. Compute the mean and standard deviation for a binominal distribution, then use those results to determine whether results are significantly low or significantly high. Poisson Probability Distributions Describe a Poisson probability distribution and find probability values for a Poisson distribution. By purchasing this teaching resources, you will get: Probability Distributions Lecture Power Point Presentation File with the activities for all parts of the lecture agenda. Those activities might be used within seminar or lecture on Probability Distributions. Test bank to Probability Distributions with all answers to them in order to assess your students. (Overall there are 3 Variants of tests with different questions and all answers to them) Please Write comments as well as subscribe to our store!
Estimating Parameters and Determining Sample Sizes Lecture (Elementary Statistics Module)
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Estimating Parameters and Determining Sample Sizes Lecture (Elementary Statistics Module)

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Estimating Parameters and Determining Sample Sizes Lecture (Elementary Statistics Module) In this lecture we begin the study of methods of inferential statistics. The following are the major activities of inferential statistics, and this lecture introduces methods for the first activity of using sample data to estimate population parameters. Major Activities of Inferential Statistics Use sample data to estimate values of population parameters (such as a population proportion or population mean). Use sample data to test hypotheses (or claims) made about population parameters. Here are the lecture objectives: Estimating a Population Proportion • Construct a confidence interval estimate of a population proportion and interpret such confidence interval estimates. • Identify the requirements necessary for the procedure that is used, and determine whether those requirements are satisfied. • Develop the ability to determine the sample size necessary to estimate a population proportion. Estimating a Population Mean • Construct a confidence interval estimate of a population mean, and be able to interpret such confidence interval estimates. • Determine the sample size necessary to estimate a population mean. Estimating a Population Standard Deviation or Variance • Develop the ability to construct a confidence interval estimate of a population standard deviation or variance, and be able to interpret such confidence interval estimates. Bootstrapping: Using Technology for Estimates • Develop the ability to use technology along with the bootstrapping method to construct a confidence interval estimate of a population proportion, population mean, and population standard deviation and population variance. By purchasing this teaching resources, you will get: Estimating Parameters and Determining Sample Sizes Lecture Power Point Presentation File with the activities for all parts of the lecture agenda. Those activities might be used within seminar or lecture on Estimating Parameters and Determining Sample Sizes. Test bank to Estimating Parameters and Determining Sample Sizes with all answers to them in order to assess your students. (Overall there are 3 Variants of tests with different questions and all answers to them) Please Write comments as well as subscribe to our store!
Strategy Evaluation and Governance Lecture (Strategic Management)
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Strategy Evaluation and Governance Lecture (Strategic Management)

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Strategy Evaluation and Governance Lecture (Strategic Management) This lecture describes how to effectively evaluate strategies and make timely changes as needed. In this context, Moreover, it explains how to develop a Balanced Scorecard and utilize contingency planning. Since boards of directors are generally responsible for the firm’s overall performance, governance issues are discussed in this lecture. Learning Objectives of lecture: Discuss the strategy-evaluation process. Discuss three activities that comprise strategy evaluation. Describe and develop a Balanced Scorecard. Discuss the role of a board of directors (governance) in strategic planning. Identify and discuss four challenges in strategic management. Identify and describe 17 guidelines for effective strategic management. By purchasing this resource, you will get: Strategy Evaluation and Governance Lecture Power Point Presentation Test bank for Strategy Evaluation and Governance Lecture with all answers. 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store!   For more Strategic Management lectures please press here!
Introduction to Statistics (Elementary Statistics Module)
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Introduction to Statistics (Elementary Statistics Module)

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Introduction to Statistics lecture is part of the Elementary Statistics Module. With the help of this lecture you will be able to introduce the basics of statistics to your students. Agenda of Introduction to Statistics Lecture is as following: 1-1 Statistical and Critical Thinking 1-2 Types of Data 1-3 Collecting Sample Data By purchasing this teaching resources, you will get: Introduction to Statistics lecture Power Point Presentation File with the activities for all parts of the lecture agenda. Those activities might be used within seminar or lecture on Introduction to Statistics. Test bank to Introduction to Statistics with all answers to them in order to assess your students. (Overall there are 3 Variants of tests with different questions and all answers to them) Please Write comments as well as subscribe to our store!
Strategy Analysis and Choice Lecture (Strategic Management)
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Strategy Analysis and Choice Lecture (Strategic Management)

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Strategy Analysis and Choice Lecture (Strategic Management) This lecture explains how to formulate effective strategies once the internal and external audits are completed. Moreover, this lecture presents and exemplifies six widely used strategic planning matrices: SWOT (Strengths-Weaknesses-Opportunities-Threats) Matrix, BCG (Boston Consulting Group) Matrix, SPACE (Strategic Position and Action Evaluation) Matrix, IE (Internal-External) Matrix, Grand Strategy Matrix, and the QSPM (Quantitative Strategic Planning Matrix). Learning Objectives of lecture: Describe the strategy analysis and choice process. Diagram and explain the three-stage strategy-formulation analytical framework. Construct and apply the Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix. Construct and apply the Strategic Position and Action Evaluation (SPACE) Matrix. Construct and apply the Boston Consulting Group (BCG) Matrix. Construct and apply the Internal-External (IE) Matrix. Construct and apply the Grand Strategy Matrix. Construct and apply the Quantitative Strategic Planning Matrix (QSPM). Explain how to estimate costs associated with recommendations. Discuss the role of organizational culture in strategic analysis and choice. Identify and discuss important political considerations in strategy analysis and choice. By purchasing this resource, you will get: Strategy Analysis and Choice Lecture Power Point Presentation Test bank for Strategy Analysis and Choice with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! Please Write comments as well as subscribe to our store! Business Vision and Mission (Strategic Management) The External Assessment Lecture (Strategic Management) The External Assessment Lecture (Strategic Management) The Nature of Strategic Management (Strategic Management) Strategies in Action Lecture (Strategic Management)
The Internal Assessment Lecture (Strategic Management)
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The Internal Assessment Lecture (Strategic Management)

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The Internal Assessment Lecture (Strategic Management) This lecture explains how to conduct an internal strategic management audit to provide an excellent foundation for formulating strategies. Key aspects of the basic business functions (management, marketing, finance, and MIS) are reviewed along with value chain analysis, and benchmarking. This lecture reveals how to identify and prioritize internal strengths and weaknesses that provide a basis for strategies formulated. Moreover, it explains how to develop an Internal Factor Evaluation (IFE) Matrix, an important strategic planning tool. It is vital for companies and organizations to identify and prioritize the relative importance of key internal strengths and weaknesses that characterize the firm, so the firm can deploy assets/resources to capitalize on the strengths and improve upon the threats. Survival of the firm can hinge on this part of strategic planning being done well, so that is why this lecture is very important. This part of strategic planning requires that an engineering hunt for the facts be conducted, to avoid a strategic plan being based on vague generalities, which is detrimental both to companies and students performing case analysis. Learning Objectives of lecture: Describe the nature and role of an internal assessment in formulating strategies. Discuss the nature and role of management in formulating strategies. Discuss the nature and role of marketing in formulating strategies. Discuss the nature and role of finance and accounting in formulating strategies. Discuss management information systems (MIS) in terms of formulating strategies. Explain how to develop and use an Internal Factor Evaluation (IFE) Matrix. By purchasing this resource, you will get: The Internal Assessment Lecture Power Point Presentation Test bank for The Internal Assessment Lecture / Seminar with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! You may also like: The Nature of Strategic Management (Strategic Management) The External Assessment Lecture (Strategic Management) Business Vision and Mission (Strategic Management)
The Nature of Strategic Management (Strategic Management)
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The Nature of Strategic Management (Strategic Management)

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The Nature of Strategic Management (Strategic Management) Lecture introduces the basic terms in strategic management. This lecture presents the comprehensive model for strategic planning. This lecture describes the benefits of doing strategic planning, the drawbacks of not doing strategic planning, and the pitfalls of doing strategic planning incorrectly. Learning Objectives of lecture: 1-1. Describe the strategic-management process. 1-2. Discuss the three stages of activities for strategy formulation, implementation, and evaluation activities. 1-3. Explain the need for integrating analysis and intuition in strategic management. 1-4. Define and give examples of key terms in strategic management. 1-5. Describe the benefits of engaging in strategic management. 1-6. Explain why some firms do not engage in strategic planning. 1-7. Describe the pitfalls in doing strategic planning. 1-8. Discuss the connection between business and military strategies. 1-9. Explain how this course can enhance a student’s employability. By purchasing this resource, you will get: The Nature of Strategic Management Lecture Power Point Presentation Test bank for The Nature of Strategic Management with all answers 1 file with useful notes for instructor File with teaching tips Once you will purchase this resource please write some feedback! You may also like: The External Assessment Lecture (Strategic Management) Business Vision and Mission (Strategic Management)
Introduction to Global Marketing Lecture
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Introduction to Global Marketing Lecture

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Four decades ago, the phrase global marketing did not exist. Today, businesspeople use global marketing to realize their companies’ full commercial potential. That is why, no matter whether you live in Asia, Europe, North America, or South America, you may be familiar with the different international brands. However, there is another, even more critical reason why companies need to take global marketing seriously: survival. A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. That is why Global Marketing or in other Words International Marketing is very important. With the help of this teaching resources you will be able to explain your students what is it Global Marketing. This Introduction to Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Introduction to Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Use the product/market growth matrix to explain the various ways a company can expand globally. 2 Describe how companies in global industries pursue competitive advantage. 3 Compare and contrast a single-country marketing strategy with a global marketing strategy (GMS). 4 Identify the companies at the top of the Global 500 rankings. 5 Explain the stages a company goes through as its management orientation evolves from domestic and ethnocentric to global and geocentric. 6 Discuss the driving and restraining forces affecting global integration today. By purchasing this teaching resource, you will get: 1 Introduction to Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Introduction to Global Marketing with 89 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.
Social and Cultural Environment Lecture
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Social and Cultural Environment Lecture

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Both differences and similarities characterize the world’s cultures, meaning that the task of the global marketer is twofold. First, marketers must study and understand the cultures of the countries in which they will be doing business. Second, they must incorporate this understanding into the marketing planning process. In some instances, strategies and marketing programs will have to be adapted; however, marketers should also take advantage of shared cultural characteristics and avoid unneeded and costly adaptations of the marketing mix. That is why Social and Cultural Environment is very important. With the help of this teaching resources you will be able to explain your students what is it Social and Cultural Environment. This Social and Cultural Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Social and Cultural Environment Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Define culture and identify the various expressions and manifestations of culture that can impact global marketing strategies. 2 Compare and contrast the key aspects of high- and low-context cultures. 3 Identify and briefly explain the major dimensions of Hofstede’s social values typology. 4 Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market. 5 Analyze the components of diffusion theory and its applicability to global marketing. 6 Explain the marketing implications of different social and cultural environments around the globe. By purchasing this teaching resource, you will get: 1 Social and Cultural Environment Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Social and Cultural Environment with 87 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.
Pricing Decisions in Global Marketing Lecture
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Pricing Decisions in Global Marketing Lecture

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Pricing Decisions in Global Marketing Lecture Whether dealing with a single home-country market or multiple country markets, marketing managers must develop pricing objectives as well as strategies for achieving those objectives. Remember: Price is an independent variable; as a marketing tactic, managers can raise, lower, or maintain prices as part of the overall marketing strategy. However, a number of pricing issues are unique to global marketing. The pricing strategy for a particular product may vary from country to country; a product may be positioned as a low-priced, mass-market product in some countries and a premium-priced, niche product in others From the above it is clear that Pricing Decisions in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Pricing Decisions in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Pricing Decisions in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Review the basic product concepts that underlie a successful global marketing product strategy. 2 Identify the different pricing strategies and objectives that influence decisions about pricing products in global markets. 3 Summarize the various Incoterms that affect the final price of a product. 4 List some of the environmental influences that impact prices. 5 Apply the ethnocentric/polycentric/geocentric framework to decisions regarding price. 6 Explain some of the tactics global companies can use to combat the problem of gray market goods. 7 Assess the impact of dumping on prices in global markets. 8 Compare and contrast the different types of price fixing. 9 Explain the concept of transfer pricing. 10 Define countertrade and explain the various forms it can take. By purchasing this teaching resource, you will get: 1 Pricing Decisions in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Pricing Decisions in Global Marketing with 105 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.
Global Marketing and the Digital Revolution Lecture
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Global Marketing and the Digital Revolution Lecture

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Global Marketing and the Digital Revolution Lecture Global Marketing and the Digital Revolution Lecture is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Marketing and the Digital Revolution. Global Marketing and the Digital Revolution teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Marketing and the Digital Revolution. LEARNING OBJECTIVES OF THE LECTURE: 1 List the major innovations and trends that contributed to the digital revolution. 2 Define “convergence” and give an example. 3 Define value network and explain the differences between sustaining technologies and disruptive technologies. 4 Identify current trends in global e-commerce and explain how global companies are expanding their presence on the Web. 5 Explain the key issues facing a company when designing and implementing a Web site. 6 Identify the most important new products and services that have been introduced in the past decade. By purchasing this teaching resource, you will get: 1 Global Marketing and the Digital Revolution Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Global Marketing and the Digital Revolution with 96 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. You may find more teaching resources for International Marketing by pressing this link.
Understanding Work Teams Lecture (Organizational Behavior)
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Understanding Work Teams Lecture (Organizational Behavior)

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Understanding Work Teams Lecture (Organizational Behavior) Understanding Work Teams Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Understanding Work Teams. Understanding Work Teams resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Understanding Work Teams. LEARNING OBJECTIVES OF THE LECTURE: Analyze the continued popularity of teams in organizations. Contrast groups and teams. Contrast the five types of team arrangements. Identify the characteristics of effective teams. Explain how organizations can create team players. Decide when to use individuals instead of teams. By purchasing this teaching resource, you will get: 1 Understanding Work Teams Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Understanding Work Teams with 105 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. For more teaching resources for Organizational Behavior please press this link!