This lesson introduces learners to market positioning, we start by looking at positioning and differenation is before looking at market maps. Students have the opportunity to become familiar with market maps with a set of structured activities to design their own, examples of different axes are given with ideas for markets to use. We move on to read a concise case study on a hotel chain that is quite different from normal hotel chains, a 4 and 12 mark question, both with structure guidance and model answers for students to use when self or peer assessing, marking grid for the 12 marker included. We finish off with a research task on the rebranding of Emirates airline. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPT, 3x word files and an audio clip. Learners build on their knowledge from market and product orientation and are introduced to market research, the use of ICT to support research and market segmentation. We start by looking at the different types of research with their pros and cons before looking at a case study on a how a hotel can use market research - 4 mark question with guidance and model answer provided. We then go on to look at how quantitative research can be used by online retailers - a 12 mark question, with structure guidance and concise model answer provided for students to peer assess. A link to a kahoot to consolidate learning. In the second lesson, students have the opportunity to see different market segments, a group task to target a product at a particular market segment before completing a 4 mark question, again model answer provided to help develop exam technique. A box plenary to end with. Colourful, concise and engaging slides! Thank you

This free lesson introduces learners to product and market orientation, we start with looking at the difference between the two, and the growth of the market orientation. A concise case study on ZARA to highlight market orientation before looking at the pros and cons. We then watch a clip of Levi Roota on Dragon’s Den, demonstrating his Reggae Reggae Sauce to the world with success. A case study on this as well as a 10 mark question with structure guidance, a concise model answer is provided for students before peer assessing and making improvements. Colourful, concise and engaging slides! Thank you - Please leave a review if you are happy with the download

This lesson is the second part of ‘The market’ and learners first consolidate knowledge from last lesson on market size and share through a group activity, students are in pairs representing a businesss within a market and must calculate their own market shares as well as the whole market. We then go on to looking at mass and niche markets, with real life examples that students are familiar with. Students have the opportunity to apply this knowledge to a case study on a high end luxury manufacturer - an 8 mark question with structure guidance and a concise model answer for students to look at before peer assessing with marking grids. We look at risk vs uncertainty before finishing with a box plenary. Colourful, concise and engaging slides! Thank you

This lesson is the first part of ‘The market’ and learners are introduces to what a market actually is, market leaders such as Walkers and Nescafe are discussed. We start by looking at market size and growth before reading a concise case study on which market a mobile phone app should be created for. An activity where students consider the importance of market size over market growth. We then go onto looking at how markets have become dynamic along with online retailing. As it is the first lesson of theme 1, students are gently introduced to the assessment objectives with a basic question requiring all 4 assessment objectives - a model answer is provided to help students understand the AOs. We finish with a box plenary and homework task. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the competitive environment in which businesses operate in, we start by looking at a list of different markets/industries, to gain an insight to the different levels of competitiveness in each. We also look at factors that determine the competitiveness of a business before identifying ways a business can compete. Students have the opportunity to learn about the gaming market with a case study and exam style question, balancing the benefits and costs of operating in a large, competitive market like gaming. Structure guidance and model answer provided for students to look at before peer assessing and making improvements. A big kahoot quiz on all of theme 2 consisting of 47 questions to end on a high! Colourful, concise and engaging slides! Thank you

This set of resources includes 1x PPT, 2x word files and a video clip. We start by watching a clip on discrimination at work before looking at the various types of legislation that exists to protect consumers and employees. A matching consolidation activity followed by a case study on an electronics manufacturer, students have the opportunity to consider whether complying with law outweighs not complying with law - 12 mark question with structure guidance and a model answer. Students can self or peer assess with the marking grids before engaging in a kahoot, finally ending with a box plenary. Colourful, concise and engaging slides! Thank you

The second part to economic influences introduces learners to the stages in the business cycle and how each affects businesses and consumers, we also look at different types of tax and their implcications. Finally we look at exchange rates and their impacts. Two guided research tasks, a link to a kahoot quiz and box plenary to finish off with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to inflation and interest rates - economic influences is quite a large topic area to cover so it is split into two parts. We start by looking at some shocking (for students) price changes in the last few decades before looking at how inflation is calculated and the implications on businesses and concumsers. We then go onto looking at interest rates and again, implications on consumers and businesses. Two essay exam style questions included on each topic - both with structure guidance and concise model answers to help students with peer assessments. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the meaning of quality in business, and the different quality management systems that are used. We start by looking at quality control and quality assurance, animated images to show the difference between the two processes and their implications, with real life examples from car manufacturers. Knowledge consolidation activities included. Two case studies focusing on the debate between QC and TQM, one is based on ZARA and is a 20 mark question, students can discuss the points first with the structure guidance before attempting to answer the question. The second case study is on Cadbury and can be given for homework - model answers provided for both essay questions. A kahoot quiz and box plenary to finish with. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to types of stock, bar gate stock graphs and different systems of stock control. We start by looking at different categories of stock, before walking through step by step with animations, the bar gate stock graph - a few examples are looked at before students are encouraged to draw their own (not required to draw but it really helps to understand the chart). We then go on to look at just in time and just in case with their respective pros and cons before looking at a case study on a luxury retailer that has adopted JIT stock control system - a 12 mark question on this, structure guidance and a concise model answer is provided for students to peer assess and improve their answers. A group research task looking at Toyota (leaders in lean production), students present findings back before logging onto kahoot, a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to the concept of capacity utilisation, we begin with some interesting and thought provoking questions to hook learners into the topic. We then look at the formula and an example of calculations. We look at how to improve the utilisation rates for business before looking at a case study of an airline business and their capacity utilisation rates - a 12 mark question with guidance and a model answer provided for students to look at when peer assessing and making improvements. A research task and box plenary to finish off with. Colourful, concise and engaging slides! Thank you

This free lesson introduces learners to why businesses fail, we start by looking at some facts around businesses failing before looking into internal & external reasons for closing down. We then look at a concise case study on a traditional department store that closed down - a 10 mark question assessing whether it was based on internal or external factors. Structure guidance and a concise model answer is provided for students to compare with, and to help with peer assessments. A group research task and box plenary to finish with. Please visit mrzeesresources.com and have a browse for the highest quality resources and latest updates. Thank you

This set of resources includes 1x PPT and 2x word files. Learners are introduced to the concept of liquidity and the key terms associated with the balance sheet. We then look at the current and acid test ratios with step by step animated examples to make it easy to understand and teach. Examples of calculations are provided before students have the opportunity to engage in more challenging calculations. Two 4 mark exam style calculation questions with answers provided, a student example answer is also provided for the class to identify WWW and EBI. Two links to kahoot quizzes and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This set of resources includes 1x ppt and 4 word files and introduces learners to the different types of profit. We start by looking at a step by step animated example of a pizza shop’s income statement. This is followed by an engaging consolidation activity of completing an income statement for Ian Beale’s fish and chip shop, answers are provided on the board for students to self assess. We then look at some 4 mark exam style calculation questions, answers provided. We then go on to looking at gross and net profit margins and plenty of calculation practice here with answers popping in on the slide for students to self assess. Students also consider the difference between cash and profit (a very common misconception where students lose marks in their essays). A link to a kahoot quiz on profit and a box plenary to finish with. Colourful, concise and engaging slides! Thank you