This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Objectives of growth: • economies of scale (internal and external) • increased market power over customers and suppliers • increased market share and brand recognition • increased profitability b) The distinction between inorganic and organic growth

This complete lesson includes a teacher PowerPoint with all the answers and a comprehensive student worksheet and covers all of these topics: a) PESTLE (political, economic, social, technological, legal and environmental) b) The changing competitive environment c) Porter’s Five Forces This resources has been written by Sarah Hilton for Revisionstation

This complete lesson includes a teacher PowerPoint with all the answers and a comprehensive student worksheet and covers all of these topics: a) SWOT analysis • internal considerations: strengths and weaknesses • external considerations: opportunities and threats This resources has been written by Sarah Hilton for Revisionstation

This complete lesson includes a teacher PowerPoint with all the answers and a comprehensive student worksheet and covers all of these topics: a) Development of corporate strategy: • Ansoff’s Matrix • Porter’s Strategic Matrix b) Aim of portfolio analysis c) Effect of strategic and tactical decisions on human, physical, and financial resources This resources has been written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.4 MOTIVATION (COMPLETE LESSON) 254 This lesson includes a PowerPoint and a worksheet and covers: The importance of motivation in the workplace: Attracting employees, retaining employees, productivity How businesses motivate employees: Financial methods: remuneration, bonus, commission, promotion, fringe benefits Non-financial methods: job rotation, job enrichment, autonomy Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.3 EFFECTIVE TRAINING AND DEVELOPMENT (COMPLETE LESSON) 253 This lesson includes a PowerPoint and a worksheet and covers: How businesses train and develop employees: Different ways of training and developing employees: formal and informal training, self-learning, ongoing training for all employees, use of target setting and performance reviews Why businesses train and develop employees: The link between training, motivation and retention Retraining to use new technology Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.2 EFFECTIVE RECRUITMENT (COMPLETE LESSON) 252 This lesson includes a PowerPoint and a worksheet and covers: Different job roles and responsibilities: Key job roles and their responsibilities: directors, senior managers, supervisors/team leaders, operational and support staff How businesses recruit people: Documents: person specification and job description, application form, CV Recruitment methods used to meet different business needs (Internal and external recruitment) Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.1 ORGANISATIONAL STRUCTURES (COMPLETE LESSON) 251 This lesson includes a PowerPoint and a worksheet and covers: Different organisational structures and when each are appropriate: Hierarchical and flat Centralised and decentralised The importance of effective communication: The impact of insufficient or excessive communication on efficiency and motivation Barriers to effective communication Different ways of working: Part time, full time and flexible hours Permanent, temporary, and freelance contracts The impact of technology on ways of working: efficiency remote working Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.4.1 BUSINESS CALCULATIONS (COMPLETE LESSON) 241 This lesson includes a PowerPoint and a worksheet and covers: The concept and calculation of: Gross profit Net profit Calculation and interpretation of: Gross profit margin Net profit margin Average rate of return Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.3.4 THE SALES PROCESS (COMPLETE LESSON) 234 This lesson includes a PowerPoint and a worksheet and covers: The sales process: Product knowledge, speed and efficiency of service, customer engagement, responses to customer feedback, post-sales service The importance to businesses of providing good customer service Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.3.3 MANAGING QUALITY (COMPLETE LESSON) 233 This lesson includes a PowerPoint and a worksheet and covers: The concept of quality and its importance in: •The production of goods and the provision of services: quality control and quality assurance •Allowing a business to control costs and gain a competitive advantage Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.3.1 BUSINESS OPERATIONS (COMPLETE LESSON) 231 This lesson includes a PowerPoint and a worksheet and covers: The purpose of business operations: •To produce goods •To provide services Production processes: •Different types: job batch flow •The impact of different types of production processes: keeping productivity up and costs down and allow for competitive prices Impacts of technology on production: •Balancing cost, productivity, quality and flexibility Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225 This lesson includes a PowerPoint and a worksheet and covers: How each element of the marketing mix can influence other elements Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.4 PLACE (COMPLETE LESSON) 224 This lesson includes a PowerPoint and a worksheet and covers: Place: Methods of distribution: retailers and e-tailers (e-commerce) Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.3 PROMOTION (COMPLETE LESSON) 223 This lesson includes a PowerPoint and a worksheet and covers: Promotion: Appropriate promotion strategies for different market segments: advertising sponsorship product trials special offers branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.2 PRICE (COMPLETE LESSON) 222 This lesson includes a PowerPoint and a worksheet and covers: Price: Pricing strategies Influences on pricing strategies: technology competition market segments product life cycle Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.1 PRODUCT (COMPLETE LESSON) 221 This lesson includes a PowerPoint and a worksheet and covers: The design mix: Function, aesthetics, cost The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.4 ETHICS THE ENVIRONMENT AND BUSINESS (COMPLETE LESSON) 214 This lesson includes a PowerPoint and a worksheet and covers: The impact of ethical and environmental considerations on businesses: •How ethical considerations influence business activity: possible trade-offs between ethics and profit •How environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit •The potential impact of pressure group activity on the marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.3 BUSINESS AND GLOBALISATION (COMPLETE LESSON) 213 This lesson includes a PowerPoint and a worksheet and covers: The impact of globalisation on businesses: •Imports: competition from overseas, buying from overseas •Exports: selling to overseas markets •Changing business locations •Multinationals Barriers to international trade: •tariffs •trade blocs  How businesses compete internationally: •The use of the Internet and e-commerce •Changing the marketing mix to compete internationally Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212 This lesson includes a PowerPoint and a worksheet and covers: Why business aims and objectives change as businesses evolve: •In response to: market conditions, technology, performance, legislation, internal reasons How business aims and objectives change as businesses evolve: •Focus on survival or growth •Entering or exiting markets •Growing or reducing the workforce •Increasing or decreasing product range Written by Sarah Hilton for Revisionstation