English Language Persuasive Writing Lesson
Focus is on rivalry, loosely linked to Romeo and Juliet.
The lesson looks at examples of rivalry that exist in the world.
The students will analyse persuasive techiques in a text.
The task asks students to write persuasively to stop hate.
List of contents:
TV Media language, codes and conventions
Stock characters
Repetition and difference in crime drama
Narrative- Todorov
Characters- Propp
Binary oppositions- Levi Strauss
Crime drama partnerships
Iconography
The crime drama in context
Binary oppositions
Post modern
Challenging or subverting genre conventions
Representation
Feminism
bell hooks
Van Zoonen, Laura Mulvey
The construction of gender through discourse
Theories of gender performativity
Representations of race and ethnicity
Ethnocentrism, Otherness and Racial Stereotyping
TV as a global industry
The Bridge
The Bridge: Economic factors
Visual codes- media language revision
The conventions of Nordic noir
Cultural industries theory: David Hesmondhalgh
TV formats and international remakes
Regulation Theorists Livingstone and Lunt, Ofcom
Regulation in a global age Advertising rules
Audience readings and responses- demographic factors and identity
Fandom: Henry Jenkins
Unit Summary
Essential theories for TV
51 slides
A unit on the Daily Mirror for Component 1, Eduqas A Level Media Studies.
Content covered:
Media Language
Representation
Media Industries
Audiences
Media Contexts
Website
Politics
Theorists: Levi-Strauss, Van Zoonen, Curran & Seaton, Livingstone & Lunt, Hesmondhalgh, Gerbner, Hall and Shirky.
PLEASE NOTE:
I have used the Eduqas textbook and factsheet as a basis for a PPT.
I have also added in content that I found useful when teaching this unit.
Slides included relate to:
Defining magazines as a media form
Masthead connotations
Language conventions
Women’s Lifestyle magazines-codes and conventions
Vogue basic analysis
The main functions of a magazine front cover
Semiotic analysis of magazines
Paradigms and Syntagms-
Inside the magazine- alley, gutter, white space, anchorage
Magazine genres- women’s magazines, James Curran
Representation
Gauntlett’s Theory of Identity
Domesticity and Gender Stereotypes in Women’s Magazines
Betty Friedan
Alternative representations-NOVA
Representations of female beauty
Representations of race, ethnicity and national identity
Industry, economic control, horizontal integration
Curran and Seaton
IPC and vertical integration
Conde Nast and advance publications
Regulation
Audience- Vogue Media Pack, NRS
The Big Issue
Front cover analysis
The Big Issue genre hybridity
Levi-Strauss- binary oppositions
Gauntlett- representations of gender
Feminist Theory: Liesbet Van Zoonen
Race and under representation
Industry- mainstream and alternative magazines
Economic context
Impact of technological change
Digital distribution- Zinio
Regulation- Livingstone and Lunt
Power and Media Industries Theory: Curran and Seaton
Audiences
Marketing and Distribution
Gerbner’s Cultivation Theory
Hall’s Reception Theory
Bulmer and Katz’s Uses and Gratifications
Audience interaction
Key theories