A bumber set of 12 case studies covering Edexcel A Level Business 1.3.2 Branding and promotion, including: a) Types of promotion b) Types of branding c) The benefits of strong branding: o added value o ability to charge premium prices o reduced price elasticity of demand d) Ways to build a brand o unique selling points (USPs)/differentiation o advertising o sponsorship o the use of social media e) Changes in branding and promotion to reflect social trends: o viral marketing o social media o emotional branding Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 3 case studies covering Edexcel A Level Business Studies 1.3.4 Distribution, including: a) Distribution channels b) Changes in distribution to reflect social trends: o online distribution o changing from product to service Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A series of 14 cases studies for Edexcel A Level Business studies covering 1.3.3 Pricing strategies, including: a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison site

A series of 7 case studies covering Edexcel A Level Business 1.2.1 Demand including: Factors leading to a change in demand: o changes in the prices of substitutes and complementary goods o changes in consumer incomes o fashions, tastes and preferences o advertising and branding o demographics o external shocks o seasonality Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 4 case studies covering Edexcel A Level Business Studies 1.5.1 Role of an Entrepreneur, including: a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 5 case studies for Edexcel A Level Business Studies 1.4.5 Leadership including: a) Leadership: o the distinction between management and leadership b) Types of leadership style: o autocratic o paternalistic o democratic o laissez-faire

A set of 7 case studies for Edexcel A Level Business Studies 1.5.2 Entrepreneurial motives and characteristics, including: a) Characteristics and skills required b) Reasons why people set up businesses: o financial motives: profit maximisation and profit satisficing o non-financial motives: ethical stance, social entrepreneurship, independence and home working

A set of 18 case studies for Edexcel A Level Business Studies 1.4.4 Motivation in theory and practice, including: a) The importance of employee motivation to a business b) Motivation theories: o Taylor (scientific management) o Mayo (human relations theory) o Maslow (hierarchy of needs) o Herzberg (two factor theory) c) Financial incentives to improve employee performance: o piecework o commission o bonus o profit share o performance-related pay d) Non-financial techniques to improve employee performance: o delegation o consultation o empowerment o team working o flexible working o job enrichment o job rotation o job enlargement Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 8 case studies for Edexcel A Level Business Studies 1.5.3 Business Objectives, including: a) Survival b) Profit maximisation c) Other objectives: o sales maximisation o market share o cost efficiency o employee welfare o customer satisfaction o social objectives Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 10 case studies for Edexcel A Level Business Studies on 1.5.4 Forms of Business, including: a) Sole trader, partnership and private limited company b) Franchising, social enterprise, lifestyle businesses, online businesses c) Growth to PLC and stock market flotation Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.

A set of 3 case studies for Edexcel A Level Business covering 1.5.5 Business choices and 1.5.6 Moving from entrepreneur to leader, including: 1.5.5 Business choices a) Opportunity cost b) Choices and potential trade-offs 1.5.6 Moving from entrepreneur to leader a) The difficulties in developing from an entrepreneur to a leader

A series of activities designed to stretch and challenge A Level Business Studies students. These activities include articles, TED Talks, YouTube clips, Documentaries and Podcasts, all of which will facilitate wider knowledge and understanding of the key topic areas of the syllabus. Activities come with a Cornell Note Taking template

A series of activities designed to stretch and challenge A Level Computer Science students. These activities include articles, TED Talks, YouTube clips, Documentaries and Podcasts, all of which will facilitate wider knowledge and understanding of the key topic areas of the syllabus. Activities come with a Cornell Note Taking template