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McDonald's Case study - Introduction to the marketing mix (GCSE Business Studies)
A subtle introduction to the marketing mix.
Uses a case study about McDonald’s, franchising and touches on qualities of being an entrepreneur.
This resource is not affiliated, recommended or approved by McDonald’s. The McDonald’s trade mark is used under the permitted use in the UK for criticism, review and reporting current events. https://www.gov.uk/using-somebody-elses-intellectual-property/copyright