Managing people
1 Approaches to staffing
2 Recruitment, selection and training
3 Organisational design
4 Motivation in theory and practice
5 Leadership
This unit enables students to develop an understanding of raising and managing finance, and measuring business performance. It outlines the importance of using resources efficiently within a business to ensure that goods or services can be delivered effectively and efficiently, and to a high quality. Students also consider the external influences that have an impact on businesses, including economic and legal factors.
Unit 5: Marketing and promotion
5.1 Role and function of marketing and promotion
5.2 Market segmentation and targeting
5.3 Product as part of the marketing mix
5.4 Price as part of the marketing mix
5.5 Place as part of the marketing mix
5.6 Promotion as part of the marketing mix
Growing economies
International trade and business growth
Factors contributing to increased globalisation
Protectionism a) Reasons for protectionism.
Trading blocs
1 Production, productivity and efficiency
2 Capacity Utilisation
3 Inventory control a) Interpretation of inventory control diagram.
4 Quality Management