This lesson will be looking at the following areas:
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To understand the promotional methods which are likely to be used by a business.
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To understand the benefits and drawbacks of promotional methods used by businesses.
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To be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.
Get this resource as part of a bundle and save up to 33%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Bundle
Marketing Lessons with additional activities
New from MR BUSINESS This bundle includes the following resources: - Identify and Understanding Customers - Segmentation - The purpose and methods of market research - Marketing Mix - Place - Marketing Mix - Price - Marketing Mix - Product - Marketing Mix - Promotion PLUS three additional class activities on: - Product Life Cycle - Boston Matrix - Marketing Mix
£10.00
Bundle
Marketing Lessons Bundle (Complete
New from MR BUSINESS This bundle includes the following resources: - Identify and Understanding Customers - Segmentation - The purpose and methods of market research - Marketing Mix - Place - Marketing Mix - Price - Marketing Mix - Product - Marketing Mix - Promotion
£7.00
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