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Promotion - Marketing Mix (4P's) - Marketing
This lesson will be looking at the following areas:
To understand the promotional methods which are likely to be used by a business.
To understand the benefits and drawbacks of promotional methods used by businesses.
To be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.
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Concept of Quality Lesson - Operations
Learning Objectives
Students should be able to:
Understand the consequences to business of quality issues.
Analyse why a business may implement Total quality management (TQM).
Understand the costs and benefits of maintaining quality
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Stakeholder Lesson - With class activity
A full lesson along with additional worksheet to ensure student understanding.
This lesson will complete the following learning objectives:
To understand what a stakeholder is and who the main stakeholders of a business are such as owners, employees, customers, local community and suppliers.
To understand stakeholders’ main objectives such as maximising pay for workers, minimising environmental impact on local community and high dividend payments for owners.
To understand the impact and influence stakeholders have on businesses and their objectives and how businesses may face conflict between stakeholders.
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Income Statements & Statement of Financial Position - 2 Lessons with activities - Finance
Income Statements - Learning Objectives
Students should be able to:
understand the importance of financial statements for assessing business performance and helping make business decisions
identify the main components of the income statement and the statement of financial position
Statement of Financial Position - Learning Objectives
Students should be able to understand:
Understand the importance of financial statements for assessing business performance and helping make business decisions
Identify the main components of the income statement and the statement of financial position
Understand the difference between assets and liabilities and that the statement of financial position is a snapshot in time
Make judgements on the performance of a business through the interpretation of the information contained in income statements
Consider current performance, performance against previous years, performance against competitors and performance from the perspective of a range of stakeholders
Calculate gross profit margin and net profit margin to help assess financial performance.
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Identify & Understanding Customers - Marketing
Identify & Understanding Customers
This lesson looks at the following learning objectives.
To understand the importance of identifying and satisfying customer needs, in order to:
provide a product or service that customers will buy
increase sales
select the correct marketing mix
avoid costly mistakes
be competitive.
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Marketing Mix Activity Worksheet
This activity worksheet works well to ensure that students have a good understanding of the various aspects of the Marketing Mix.
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Business Ownership - with activity worksheet
A full lesson delivered in a way to ensure student understanding.
This lesson will meet the following learning objectives:
To understand the different legal structures that businesses adopt.
To analyse the benefits and drawbacks of each legal structure (including issues such as management and control, sources of finance available, liability and distribution of profits).
To understand the concept of limited liability and which legal structures benefit from this.
To evaluate which legal structure would be most appropriate for a variety of business examples, including new start-up businesses and large established businesses.
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Environmental & Ethical Impacts on Business
Environmental Impact Lesson - Learning Objectives
Students should be able to:
Demonstrate knowledge and understanding of how business and consumers accept greater environmental responsibility in their decision making and the costs and benefits of businesses behaving this way.
Identify and analyse where there may be a possible trade-off between sustainability and profit
Ethical Impact Lesson - Learning Objectives
Students should be able to:
Students should be able to identify and analyse where there may be a possible trade off between ethics and profit.
Ethical behaviour requires businesses to act in ways that stakeholders consider to be both fair and honest.
Students are expected to know relevant examples of ways in which a business can behave ethically and the benefits and drawbacks of ethical behaviour.
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Boston Matrix worksheet activity
An interactive activity worksheet to test student understanding of the Boston Matrix applied to Coca-Cola.
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Business Location-Lesson (with activity)
A full lesson looking at the topic of Business Location.
The resource will complete the following learning objectives:
To understand the factors that influence where a business is located, including: proximity to the market, availability of raw materials, labour, competition and costs.
To be able to evaluate the most important influences on location for exemplar business situations.
This resource comes with an additional activity to ensure student understanding.
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Influence of Technology on Business - With activity
Students should be able to understand:
The impact of the changing use of ICT and how it influences business activity.
E-commerce and how it helps to access wider markets.
Digital communication changing the way businesses communicate with stakeholders. Students are expected to know relevant examples of digital technology/communication.
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Basic Financial Terms - Lesson - Finance
Learning Objectives
Students should be able to understand:
Difference between variable, fixed and total costs are.
The concepts of revenue, costs and profit/loss.
The main investment projects that businesses undertake i.e. Investment in new machinery, buildings & vehicles
Understand areas of strength or weakness to support revision.
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Breakeven - Lesson - Finance
Learning Objectives:
Students should be able to:
Understand the meaning of the term break-even output and interpret break-even charts
Identify the break-even level of output and margin of safety from a break-even chart
Evaluate the value of using break-even analysis to a business.
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The Role of Procurement - Lesson with additional resources - Operations
Lesson Objectives
Students should be able to:
Evaluate the use of Just In Time to an applied business example
To be able to analyse factors affecting the choice of supplier
To understand the effects of procurement and logistics on a business
To understand the value of an effect supply chain
Exchange Rates - Toblerone - FREE
A hypothetical example using a real life change involving Toblerone.
Helps students understand an often confusing topic.
Please review!!
:)
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The purpose and methods of market research - Marketing
The purpose and methods of market research
This lesson looks at the following learning objectives:
To understand why businesses conduct market research and what information is collected.
To understand the types (primary/secondary) and methods of market research including:
questionnaires - focus groups
surveys - Internet research
interviews - printed press
To be able to analyse and evaluate qualitative and quantitative market research data to make informed business judgements.
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Product Life Cycle - PlayStation - Activity Worksheet
A worksheet with a range of questions applied to a case study on PlayStation.
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Place - Marketing Mix (4P's) - Marketing
This lesson looks at the following learning objectives:
To understand the different channels of distribution used by businesses including:
Retailers
Wholesalers
Telesales
To be able to analyse the growing importance of e-commerce and m-commerce.
To be able to use the marketing mix to inform and implement business decisions.
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Price - Marketing Mix (4P's) - Marketing
This lesson will look at the following learning objectives:
To have an understanding of the main features of pricing methods and how they may impact businesses.
To understand the various pricing methods including:
- Price skimming
- Price penetration
- Competitive pricing
- Loss leader
- Cost-plus.
Dragons Den Presentation Activity - FREE - MR BUSINESS
A fully resourced download enabling your students to apply what they have learned and create a new product themselves.
This is applied to GCSE Business AQA but can easily be ammended to another course by ammending slides 3 and 4 of the presentation.
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