This activity worksheet works well to ensure that students have a good understanding of the various aspects of the Marketing Mix.

Environmental Impact Lesson - Learning Objectives Students should be able to: Demonstrate knowledge and understanding of how business and consumers accept greater environmental responsibility in their decision making and the costs and benefits of businesses behaving this way. Identify and analyse where there may be a possible trade-off between sustainability and profit Ethical Impact Lesson - Learning Objectives Students should be able to: Students should be able to identify and analyse where there may be a possible trade off between ethics and profit. Ethical behaviour requires businesses to act in ways that stakeholders consider to be both fair and honest. Students are expected to know relevant examples of ways in which a business can behave ethically and the benefits and drawbacks of ethical behaviour.

A full lesson along with additional worksheet to ensure student understanding. This lesson will complete the following learning objectives: To understand what a stakeholder is and who the main stakeholders of a business are such as owners, employees, customers, local community and suppliers. To understand stakeholders’ main objectives such as maximising pay for workers, minimising environmental impact on local community and high dividend payments for owners. To understand the impact and influence stakeholders have on businesses and their objectives and how businesses may face conflict between stakeholders.

This lesson will be looking at the following areas: To understand the promotional methods which are likely to be used by a business. To understand the benefits and drawbacks of promotional methods used by businesses. To be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.

Identify & Understanding Customers This lesson looks at the following learning objectives. To understand the importance of identifying and satisfying customer needs, in order to: provide a product or service that customers will buy increase sales select the correct marketing mix avoid costly mistakes be competitive.

Income Statements - Learning Objectives Students should be able to: understand the importance of financial statements for assessing business performance and helping make business decisions identify the main components of the income statement and the statement of financial position Statement of Financial Position - Learning Objectives Students should be able to understand: Understand the importance of financial statements for assessing business performance and helping make business decisions Identify the main components of the income statement and the statement of financial position Understand the difference between assets and liabilities and that the statement of financial position is a snapshot in time Make judgements on the performance of a business through the interpretation of the information contained in income statements Consider current performance, performance against previous years, performance against competitors and performance from the perspective of a range of stakeholders Calculate gross profit margin and net profit margin to help assess financial performance.

A full lesson delivered in a way to ensure student understanding. This lesson will meet the following learning objectives: To understand the different legal structures that businesses adopt. To analyse the benefits and drawbacks of each legal structure (including issues such as management and control, sources of finance available, liability and distribution of profits). To understand the concept of limited liability and which legal structures benefit from this. To evaluate which legal structure would be most appropriate for a variety of business examples, including new start-up businesses and large established businesses.

An interactive activity worksheet to test student understanding of the Boston Matrix applied to Coca-Cola.

Students should be able to understand: The impact of the changing use of ICT and how it influences business activity. E-commerce and how it helps to access wider markets. Digital communication changing the way businesses communicate with stakeholders. Students are expected to know relevant examples of digital technology/communication.

Lesson Objectives Students should be able to: Evaluate the use of Just In Time to an applied business example To be able to analyse factors affecting the choice of supplier To understand the effects of procurement and logistics on a business To understand the value of an effect supply chain

Learning Objectives: Students should be able to: Understand the meaning of the term break-even output and interpret break-even charts Identify the break-even level of output and margin of safety from a break-even chart Evaluate the value of using break-even analysis to a business.

A full lesson looking at the topic of Business Location. The resource will complete the following learning objectives: To understand the factors that influence where a business is located, including: proximity to the market, availability of raw materials, labour, competition and costs. To be able to evaluate the most important influences on location for exemplar business situations. This resource comes with an additional activity to ensure student understanding.

Learning Objectives Students should be able to understand: Difference between variable, fixed and total costs are. The concepts of revenue, costs and profit/loss. The main investment projects that businesses undertake i.e. Investment in new machinery, buildings & vehicles Understand areas of strength or weakness to support revision.

A hypothetical example using a real life change involving Toblerone. Helps students understand an often confusing topic. Please review!! :)

The purpose and methods of market research This lesson looks at the following learning objectives: To understand why businesses conduct market research and what information is collected. To understand the types (primary/secondary) and methods of market research including: questionnaires - focus groups surveys - Internet research interviews - printed press To be able to analyse and evaluate qualitative and quantitative market research data to make informed business judgements.

This lesson looks at the following learning objectives: To understand the different channels of distribution used by businesses including: Retailers Wholesalers Telesales To be able to analyse the growing importance of e-commerce and m-commerce. To be able to use the marketing mix to inform and implement business decisions.

Expanding a Business This resource is split into three lessons covering the following topics: Organic Growth including Opening new stores, E-Commerce, Outsourcing and Franchising. Inorganic Growth including Takeovers and Mergers with examples of each. Economies of Scale - Economies and Dis-economies All lessons are delivered in a straight forward manner to ensure student comprehension.

By the end of this lesson students should be able to: Students should be able to identify and analyse where there may be a possible trade off between ethics and profit. Ethical behaviour requires businesses to act in ways that stakeholders consider to be both fair and honest. Students are expected to know relevant examples of ways in which a business can behave ethically and the benefits and drawbacks of ethical behaviour.

Learning objectives for this lesson: Students should be able to: Understand how businesses can be affected by legislation. Understand the some of the different laws that could affect business including: Employment Law Health and Safety Law Consumer Protection Laws

A fully resourced download enabling your students to apply what they have learned and create a new product themselves. This is applied to GCSE Business AQA but can easily be ammended to another course by ammending slides 3 and 4 of the presentation. Please rate us!*