A lesson or revision activity on the first topic of Unit 9 Principles of Marketing BTEC First Business Resource contains a powerpoint with activities including: pair activity - define terms guess the brand activity class discussion based on images of unsuccessful products There is a supporting worksheet along with an answer sheet The lesson covers the following learning aim for Unit 9 Principles of Marketing Topic A.1 Principles of marketing ● Definition of marketing ● Why marketing is important to businesses, including how it is used to gain market share, develop brand awareness, encourage customer loyalty ● How businesses use marketing, including: o to understand customer needs o to keep ahead of competitors o to communicate effectively with the public o to increase sales and profitability

Resources for a one hour lesson on Business Ownership. A group activity lesson based on the market place model - students create revision posters on a business ownership and trade knowledge with other market stalls. The lessson ends with a mini test to check students learning. This resource contains PowerPoint to guide students through the lesson Key information sheets on different business ownership types Business Ownership worksheet Home work sheet This lesson has been designed to meet the requirements of the new AQA GCSE specification for exams 2019 onwards -3.1.2 Business Ownership but can be used for any level 2 business lesson focusing on business ownership. If you have any questions or feedback on the resource please contact me businessteacher@yahoo.com

A lesson and worksheet resource for B2B and B2C Markets - BTEC first - Unit 9 Principles of Marketing Covers Topic A.2 What is a market? Be able to identify types of market, including Business to Business (B2B) and Business to Consumer (B2C) Resource includes Powerpoint Worksheet Answer

Lesson / Revision for Corporate Objectives and SMART Objectives Linked to BTEC Business Unit 9 Principles of Marketing Learning Aim A.1 Principles of marketing Contains PowerPoint with notes and links to work sheet Answer sheet provided

Lesson explaining the 3 different business models The Sales Model The Advertising Model The Marketing Model Qualification For Unit 9 Principles of Marketing - BTEC First Business Topic A.2 What is a market? Understand different types of business model including marketing, sales and advertising Resource Contains: PowerPoint Worksheet Worksheet Answers