This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 4800 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: What is Digital Marketing? Definition by the Digital Marketing Institute (DMI). Types of Digital Marketing Digital Marketing and Objectives How digital marketing can help achieve specific marketing objectives. Digital Marketing as an Extension of the Marketing/Promotional Mix Integration with traditional marketing for maximum exposure. Case Studies Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies. Current Trends in Digital Marketing Importance of mobile devices and targeting specific market segments. Development of Customer Databases How businesses use data to target customers and generate leads. Types of Digital Advertising Different forms of digital ads and their effectiveness. Search Engine Marketing (SEM) Techniques like SEO and sponsored searches to improve visibility. Social Media Marketing Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok. Email Marketing Strategies and examples of successful email marketing campaigns. Devices for Displaying Digital Communication Use of personal computers, smartphones, tablets, and game consoles for digital marketing . Activities and Tasks Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 28 slide PowerPoint presentation which gives an excellent introduction to any class about to embark on a study of “An Inspector Calls” by J. B. Priestley. It includes questions and discussion points at the end and can also be used as an aide for revision. A summary of the contents of the presentation is below: Play’s Themes: The play explores themes of social responsibility, class, gender roles, and justice. Character Roles: Main characters represent different facets of society and moral questions. Social Critique: The play critiques social structures and the failure to take responsibility for others. Relevance Today: The themes remain relevant today, prompting important conversations about societal issues. Moral Responsibility: The play emphasizes the importance of moral responsibility and the impact of individual actions. Used with many groups of students, this has proved an invaluable resource for anyone studying or teaching the play.

This is a 21-slide PowerPoint which covers the complete Learning Aim A (the 1st or 3 parts) which make up Unit 20 on Corporate Social Responsibility. This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. This is a summary of the presentation: CSR Definition: CSR involves integrating social and environmental concerns into business operations voluntarily. Business-Society Interdependence: Businesses and society are interdependent, with each needing the other for various resources and support. CSR Issues: CSR issues include environmental, consumer protection, and supply chain/community concerns. Stakeholder Expectations: Different stakeholders, including employees, suppliers, customers, and government, have specific expectations from businesses. **Please look out for PowerPoints covering Learning Aim B and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

This is a 69-slide PowerPoint which covers the entire LEARNING AIM B of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even business closure. Sections Overview: The presentation is divided into five main sections: Sources for Data Collection. The Use of Business Models to Aid Decision-Making. Techniques to Analyse Data Effectively for Business Purposes. Appropriate Formats for Decision-Making in a Business Context. Software Generated Information for Decision-Making in an Organisation. Key Takeaways Data Collection. Business Models. Data Analysis. Graphical Representation. Software Tools. The presentation also includes various activities and review questions to reinforce the concepts discussed. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 18-slide PowerPoint which covers the entire LEARNING AIM G of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even closure. An example given is Kodak’s oversight in 1975 when they invented a digital camera but decided it would have limited demand. Learning Aim G Ratio Analysis: This involves assessing the financial health of a company by comparing different figures from published accounts. It includes liquidity ratios and worked examples to illustrate how to calculate and interpret these ratios. Threats and ‘What If’ Scenarios: This part discusses the importance of considering potential threats and different scenarios when making decisions. Tools like SWOT analysis and PESTLE analysis are used to identify risks and opportunities. Contingency Plans: This section explains the need for contingency planning to provide alternative solutions based on the outcomes of various analyses. An example given is the problems faced by TSB bank in 2018 due to a lack of contingency planning. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 36-slide PowerPoint which covers the entire LEARNING AIM E of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This presentation is part of the Year 2 Business Unit 7: Business Decision Making course and focuses on Learning Aim E: Understanding the Importance of Managing Resources. The aim is divided into three sections: Human Resources, Physical Resources, and Financial Resources. Human Resources - Staff Requirements. Wages or Salaries. Full-Time or Part-Time Working. Recruitment Process. Training Requirements. Physical Resources - Premises. Equipment Required. Vehicles. IT Hardware and Software. Suppliers and Cost of Equipment. Financial Resources - Sources of Finance. Start-Up and Running Costs. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

**This is a 42-slide PowerPoint which covers the entire LEARNING AIM A of Unit 7 - BUSINESS DECISION MAKING. ** There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. Learning Aim A, is divided into two sections: A1 – Business Ideas and A2 – Purpose and Structure of the Business1. Starter Activity: The presentation begins with a thought-provoking activity about the implications of half of the world’s population never having used a telephone. Business Plan Definition: It defines a business plan as a formal document outlining the intentions and purpose of a business, including its goals and how they will be achieved. Business Ideas: This section discusses how business ideas can emerge at any time and can be justified in various ways. It includes examples of ‘start-up’ businesses that identify gaps in the market, monitor competitors, follow current trends, and anticipate likely demand. Developing Business: It explains the need for businesses to evolve over time to maintain market share and meet consumer expectations. Factors influencing business development include changes in the economic climate, trends, and competition. Purpose and Structure of the Business: This section emphasizes the importance of having a clear purpose and structure for any business, regardless of its size. It discusses different types of business structures (flat, matrix, hierarchical) and how location can influence a business’s purpose and structure. Evaluation, Justification, and Synthesis of Business Ideas: The presentation concludes with a discussion on the importance of evaluating, justifying, and synthesizing business ideas. It highlights the iterative cognitive process involved in making informed business. Activities: Throughout the presentation, there are various activities designed to engage students, such as reviewing the impact of the Coronavirus outbreak on Virgin Atlantic, summarizing business failures, and exploring local high streets. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 26-slide PowerPoint which covers the entire LEARNING AIM E of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 12 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Role of Innovation and Enterprise Innovation: This section explains the development of creative ideas into new products, processes, or services. It highlights different types of innovation, such as product, process, and service innovation, and discusses ways to increase business efficiency and profitability through methods like Kaizen, research and development, intrapreneurship, and benchmarking. Enterprise: This part focuses on identifying opportunities to develop business activities through creative, lateral, and ‘blue sky’ thinking, as well as chance, serendipity, and intuition. It also describes the characteristics of entrepreneurs and intrapreneurs. Benefits and Risks Associated with Innovation and Enterprise Benefits: The presentation outlines various benefits of innovation and enterprise, including improvements to products, processes, services, and customer experience, business growth, development of new niche markets, offering unique selling points, improved recognition and reputation, and smarter working. Risks: It also addresses the potential risks, such as failing to meet operational and commercial requirements, failing to achieve a return on investment, and cultural problems like resistance to change and insufficient support from leadership and management. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

AQA Model Answers Paper 1 - 2020 - Short Questions (all 3) Pages: 9; words: 2020 This document is an invaluable resource for teachers and students preparing for the AQA A Level Politics exams. It includes expertly crafted model answers to the short questions from the 2020 AQA Politics Paper 1, written by an experienced Examiner and Moderator. The model answers are designed to meet the highest standards and provide clear, concise, and high-quality responses that can achieve top marks. The document features real exam questions, detailed explanations, and revision exercises that encourage students to practice under timed conditions and compare their answers with the model responses. This promotes active learning and self-assessment, helping students understand the reasoning behind each response and how to structure their own answers effectively. Key topics covered in the model answers include judicial independence, influences on MPs when voting in the House of Commons, and circumstances under which referendums have been held in the UK. Each model answer is accompanied by thorough explanations and analysis, making this resource an essential tool for any teacher aiming to provide their students with the best possible preparation.

AQA Model Answers Paper 1 - 2020 - Short Questions (all 3) Pages: 11; words: 2623 This document is an invaluable resource for teachers and students preparing for the AQA A Level Politics exams. It includes expertly crafted model answers to the short questions from the 2021 AQA Politics Paper 1, written by an experienced Examiner and Moderator. The model answers are designed to meet the highest standards and provide clear, concise, and high-quality responses that can achieve top marks. The document features real exam questions, detailed explanations, and revision exercises that encourage students to practice under timed conditions and compare their answers with the model responses. This promotes active learning and self-assessment, helping students understand the reasoning behind each response and how to structure their own answers effectively. The document explains three ways in which the UK’s membership in the EU has impacted its politics: the sovereignty debate, economic policies, and immigration control. Pressure on Collective Responsibility Since 1979: It discusses three ways in which collective responsibility has come under pressure: the rise of individual ministerial responsibility, coalition governments and power-sharing arrangements, and the impact of Brexit. Long-term Factors Influencing Voting Behaviour: The document analyses three long-term factors, other than class, that influence voting behaviour: age, education, and ethnicity. Each section includes a model answer followed by a revision exercise to help students practice and compare their answers with the provided model answers.

AQA Model Answers Paper 1 - 2023 - Short Questions (all 3) Pages: 10; words: 2767 The document provides model answers and revision exercises for the AQA A Level Politics Paper 1, which consists of three short questions, each worth 9 marks. The answers are written by an experienced examiner and are intended to help students practice and improve their responses under timed conditions. The document includes detailed model answers for the following questions: Impact of Election Results on Government Formation in the UK: The model answer explains how election results can lead to the formation of majority governments, coalition governments, and minority governments, with examples from recent UK elections. Protection of Rights in the UK: The model answer discusses three ways in which rights are protected in the UK: through legislation (e.g., the Human Rights Act 1998), judicial review, and the work of independent institutions like the Equality and Human Rights Commission (EHRC). Methods Used by UK Pressure Groups to Achieve Their Aims: The model answer describes three methods used by pressure groups: lobbying, public campaigns, and legal action, with contemporary examples such as Friends of the Earth, Extinction Rebellion, and Liberty. Each section concludes with a revision exercise to help students practice and evaluate their own answers against the model responses.

AQA Model Answers Paper 2 - 2021 - Short Questions (all 3) Pages: 12; words: 2659; teaching time: 90 minutes approx. This document is an invaluable resource for teachers and students preparing for the AQA A Level Politics exams. It includes expertly crafted model answers to the short questions from the 2021 AQA Politics Paper 2, written by an experienced Examiner and Moderator. The model answers are designed to meet the highest standards and provide clear, concise, and high-quality responses that can achieve top marks. The document features real exam questions, detailed explanations, and revision exercises that encourage students to practice under timed conditions and compare their answers with the model responses. This promotes active learning and self-assessment, helping students understand the reasoning behind each response and how to structure their own answers effectively. Key topics covered in the model answers include the US Constitution, policy differences between the Democrats and the Republicans, and cultural theory and pressure groups. Each model answer is accompanied by thorough explanations and analysis, making this resource an essential tool for any teacher aiming to provide their students with the best possible preparation.

AQA Model Answers Paper 2 - 2023 - Short Questions (all 3) Pages: 11; words: 2586; teaching time: 90 minutes approx. This document is an invaluable resource for teachers and students preparing for the AQA A Level Politics exams. It includes expertly crafted model answers to the short questions from the 2023 AQA Politics Paper 2, written by an experienced Examiner and Moderator. The model answers are designed to meet the highest standards and provide clear, concise, and high-quality responses that can achieve top marks. The document features real exam questions, detailed explanations, and revision exercises that encourage students to practice under timed conditions and compare their answers with the model responses. This promotes active learning and self-assessment, helping students understand the reasoning behind each response and how to structure their own answers effectively. Key topics covered in the model answers include the functions of the US Conventions, Republican party factions, and structural theory and the legislative process in the US. Each model answer is accompanied by thorough explanations and analysis, making this resource an essential tool for any teacher aiming to provide their students with the best possible preparation.

This is a 5-page guide to applying for Politics and associated subject degrees and negotiating the UCAS system specifically for Politics students. It includes an example of a Personal Statement for a Politics student. Written by a teacher with 30-years’ experience of getting students into University. This guide should prove invaluable to any student wishing to pursue an application in Politics or International Relations or associated subjects. This guide provides a step-by-step approach for prospective Politics students applying to UK universities through the UCAS system. It covers the application process, important deadlines, top universities to consider, and tips for writing a compelling UCAS Personal Statement. Key steps include registering on the UCAS website, researching and selecting courses, completing the application, writing a personal statement, obtaining a reference, and submitting the application before the deadlines. The guide also highlights top UK universities for Politics and offers advice on crafting a strong personal statement.

This is a 16-slide PowerPoint which will direct your students on how to do “smart reading”… The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 3rd of 8 PowerPoint presentations (the first is just an Introduction) which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!