This double lesson introduces learners to global niche markets and cultural/social factors which affect global marketing. We start with discussing what a niche market is from theme 1, then go on to discuss a concise case study on a very interesting type of coffee. We then look at another concise case study of PepsiCo’s Gatorade which has launched in India with a particular type of global marketing strategy. A 12 mark question with structure guidance and a model answer to develop examination skills. We then look at cultural and social factors at play, and some real regrettable blunders made by companies. Colourful, concise and engaging slides! Thank you

This lesson introduces learners the difference between mergers and takeovers, we start by looking at the reasons why businesses may want to merge or acquire a firm in another country, e.g. to gain access to a trade bloc like the ASEAN. We then read a concise case study on the cement industry and how acquisitions have played a big role for these firms, a 10 mark question with structure guidance given and a model answer for students to peer assess with to build exam technique. Another concise case study and exam style question, but this time on a merger rather than a takeover, guidance and model points included to again help with important exam skills. Finally, a research and homework task to conclude. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to what motivation is, students reflect on what motivates them. Financial and non financial methods are discussed. Two case studies, two 9 mark questions, one with guidance to help write a model answer. I have included Maslow’s hierarchy of needs although they do not need to know this for this particular course, however it helps with understanding motivation and extend their knowledge on the topic. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to different types of corporate strategy such as Ansoff’s Matrix and Porter’s strategic matrix. We start by looking at Ansoff’s and the four types of strategies involved here, each with their pros and cons. We then go on to read a brief case study on a plumbing company, wth a 4 mark question and a model answer to self assess with. We then go on to look at Porter’s strategies, again each witht their pros and cons before looking at the difference between tactics and strategies. Finally a case study on Toyota and their strategy. This case study comes with a 4 and 10 mark question, both with guidance and concise model answers for peer assessment. An interactive kahoot quiz with the link to the game to consolidate the day’s learning. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to what motivation is, students reflect on what motivates them. Financial and non financial methods are discussed. Two case studies, two 9 mark questions, one with guidance to help write a model answer. I have included Maslow’s hierarchy of needs although they do not need to know this for this particular course, however it helps with understanding motivation and extend their knowledge on the topic. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the importance of cash for the survival of a business, inflows and outflows are discussed, students seperate inflows from outflows, then they go on to complete a cash flow forecast step by step with guidance on the powerpoint. Formulas are given to help work out net cash flow, opening and closing balance. Students then go on to consolidate this by creating a cash flow forecast for Ian Beale’s fish and chip shop, some further calculation practice followed. 3 and 6 mark questions with model answers to build exam skills on the topic. A consolidation lesson where students complete a cash flow forecast with a template on the computer. They can play with the figures to see how it will affect closing balance. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to labour productivity, turnover/retention and absenteeism. We start with looking at the formulas for each one, with broken down examples to illustrate the concepts. We look at a concise case study with some information on employees, absences and productivity, using this students complete a calculation question along with group presentations on a 20 mark essay based question on labour rentention. After presentations, students can complete the 20 marker, or it could be completed for homework, structure and indicative points are provided to help with peer assesmeents. This is followed by another case study on a construction company, who do things differently, students explore, how they keep their productivity levels up, responses to this could be done in groups and fed back to the class, we finish with a box plenary. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to factors that affect the success or failure of a business, financial and non-financial. We start by looking at what a SWOT analysis is and the types of questions we need to ask ourselves to find out our SWOT. We then contextualise with a few examples such as Mcdonald’s, Thornton’s and a brief sorting activity with Apples SWOT. We then go on to look at a concise case study on BHP the large mining company, students can work in pairs or a group to assess the companies position using SWOT, the outcomes of this can be used to answer a 12 mark question based on the case study. A concise model answer is included for students to peer assess. We finish off by looking at ways to interpret the performance of a business before two kahoot quizzes (one on SWOT and one on unit 1) to end the unit! Colourful, concise and engaging slides! Thank you

This lesson introduces learners to aggregate supply, we start by looking at what AS is and why the curve slopes upwards (so students understand the difference between micro and macro supply curve), we go through each factor that can affect the the short run aggregate supply curve before students attempt a consolidation task of drawing shifts in SRAS. We then join AD with AS to illustrate the macroeconomic equilibrium. A set of questions which can affect either AD or SRAS with answers and step by step animated diagrams included. A link to a kahoot quiz and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

This lesson introduces learners to quantitative sales forecasting, the lesson is broken down right from the beginning - we recap how to work out basic averages learnt in math, we then look at an example of how to work out 3 year moving average and then to centring with 8 figures, all broken down step by step. We then look at the limitations of using quantitative sales forecasting. We then go on to read a concise case study where students have to work out the moving averages and then answer a 20 mark question (this can be done as a discussion or answered as an exam question), concise model answer is given and students can see how to structure a 20 mark question. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners the factors that businesses consider before relocating to sell or produce in another country. We start by looking at factors when assessing a country as a market, we look at each factor with some data then go on to looking at factors to consider when assessing as a production location (some of the factors come under both topics). A short case study on Slovakia’s government incentive of a flat tax which attracted many producers to relocate there, a 4 mark model answer for students to self assess with. A few more activities and a 10 mark question on assessing the UK as a production location, structure guidance is given and a model answer for students to look at, to build those examination skills! Colourful, concise and engaging slides! Thank you

In this double lesson, learners develop their understanding on eyewitness testimony with a focus on the cognitive interview We start by looking at an example of a police interview and ask WWW and EBI with it to introduce the cognitive interview technique as opposed to the standard police interview, we go through the four stages and have a go at roleplaying the cognitive interview technique. Evaluation task and follow-up discussion, videos, MCQs, true or false questions, Essay exam style question with example paragraphs, debate task, two kahoot quizzes (on on cognitive interview and the other on the whole of the memory unit) and we finish with a box plenary. Colourful, concise and engaging slides! Thank you Eyewitness testimony - cognitive interview

In this lesson, learners develop their understanding on explanations for forgetting with a focus on retrieval failure. We start by discussing our forgetfulnes and how this is linked to retrieval failure We look at context-dependent and state-dependent forgetting to better understand how we fail to retrieve memories. Evaluation task and follow-up discussion, videos, MCQs, true or false questions, 4 mark exam style question with mark scheme, 16 mark exam style question with indicative points, self assessment grid so students can reflect on WWW/EBI and make improvements, debate task, kahoot quiz and we finish with a box plenary. Colourful, concise and engaging slides! Thank you Explanations for forgetting: Retrieval failure - Memory

This double lesson introduces learners to the various pricing strategies such as margin/volume strategies and the influences on businesses when deciding to set prices. All pricing strategies included as good to know this generally for business students. Exam questions included to build exam skills. A group activity where students decide which pricing strategy is the most appropriate in different scenarios. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the different organisational structures. Real life examples, a group task to assemble an organisational structure to consolidate key terms such as span of control, chain of command. We then look at pros of cons of the different types of structures including centralisation and decentralisation. We look at how communication is impacted through the different types of structures. Some 3 and 6 mark questions with model answers to build exam skills. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to conflicts and trade-offs between macroeconomic objectives and government policies. We go through a few examples of conflicts before looking at the trade-off between inflation and unemployment using the Phillips curve - step by step animated diagrams to make it easy to understand. Some case study scenarios included to contextualise. As it is the last lesson of theme 2 - students are given topics to prepare mini lessons on. Two links to kahoot quizzes and a box plenary to finish with. Colourful, concise and engaging slides! Thank you

In this double lesson, learners are introduced to parasocial relationships. We start with a discussion on celebrity obsession before looking at parasocial relationships and the three levels involved in these relationships. We look at absorption and addiction in relation to parasocial relationships. Application task, evaluation task and follow-up discussion, role-play task, videos, MCQs, true or false questions, 16 mark exam style question with indicative points, self assessment grid so students can reflect on WWW/EBI and make improvements, two kahoot quizzes on the unit and we finish with a box plenary. Colourful, concise and engaging slides! Thank you Parasocial relationships

This double lesson introduces learners to the concept of the multiplier. We start by provoking thinking on how an injection might end up stimulating AD, we look at examples of how this might look before looking at the formula for the multiplier. Calculation questions with answers are provided, an evaluation to the multiplier is discussed. In the second part of the lesson we look at the alternative way to calculate the multiplier through MPW, a question and answer on this too before playing two kahoot quizzes and a box plenary to end with. Colourful, concise and engaging slides! Thank you

This double lesson introduces learners to the different ownership types such as sole traders, partnerships an private limited companies. We look at the pros and cons of each one. A few 3 mark questions with model answers to consolidate knowledge and exam technique. We then go on to read a case study about two brothers deciding to start up as either a sole trader and employee or as a LTD. The second lesson looks at franchises, we look at the difference between franchisors and franchisees, then go on to discuss the pros and cons of each, finally applying it to a case study on Subway - which includes a 6 mark model answer for students to use to help each other peer assess. An design an advert to recruit franchisees to finish off! Colourful, concise and engaging slides! Thank you

Learners are introduced into the world of financial objectives, we look at the important distinction between cash and profit before looking at the range of financial objectives set by businesses such as, revenue, cost and profit objectives, cash flow objectives, return on investment objectives. Colourful, concise and engaging slides! Thank you