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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.

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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
AQA GCSE Business complete lesson: 3.4.3 Motivating employees
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AQA GCSE Business complete lesson: 3.4.3 Motivating employees

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This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of motivation in the workforce Benefits of a motivated workforce Staff retention High productivity Methods to motivate staff Financial methods of motivation Non-financial methods of motivation
AQA GCSE Business complete lesson 3.5.3 The purpose  and methods of market research
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AQA GCSE Business complete lesson 3.5.3 The purpose and methods of market research

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This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Purpose of market research To collect information Why businesses conduct market research Methods of market research to include primary and secondary Uses of market research information that may help decision making Qualitative and quantitative market research manipulate and interpret data from tables and charts identify market size and market share
Edexcel A Level Business 1.3.2 Branding and Promotion complete lesson 132
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Edexcel A Level Business 1.3.2 Branding and Promotion complete lesson 132

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding
Edexcel A Level Business Unit 2.2 Financial Planning 4 lesson BUNDLE
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Edexcel A Level Business Unit 2.2 Financial Planning 4 lesson BUNDLE

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2.2.1 Sales forecasting a) Purpose of sales forecasts b) Factors affecting sales forecasts: o consumer trends o economic variables o actions of competitors c) Difficulties of sales forecasting 2.2.2 Sales, revenue and costs a) Calculation of sales volume and sales revenue b) Calculation of fixed and variable costs 2.2.3 Break-even a) Contribution: selling price – variable cost per unit b) Break-even point: o total fixed costs + total variable costs = total revenue c) Using contribution to calculate the break-even point d) Margin of safety e) Interpretation of break-even charts f) Limitations of break-even analysis 2.2.4 Budgets a) Purpose of budgets b) Types of budget: o historical figures o zero based c) Variance analysis d) Difficulties of budgeting
Edexcel A Level Business Unit 2.1 Raising Finance 4 lesson BUNDLE
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Edexcel A Level Business Unit 2.1 Raising Finance 4 lesson BUNDLE

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2.1.1 Internal finance a) Owner’s capital: personal savings b) Retained profit c) Sale of assets 2.1.2 External finance a) Sources of finance: o family and friends o banks o peer-to-peer funding o business angels o crowd funding o other businesses b) Methods of finance: o loans o share capital o venture capital o overdrafts o leasing o trade credit o grants 2.1.3 Liability a) Implications of limited and unlimited liability b) Finance appropriate for limited and unlimited liability businesses 2.1.4 Planning a) Relevance of a business plan in obtaining finance b) Interpretation of a simple cash-flow forecast and calculations based on changes in the cash-flow variables c) Use and limitations of a cash-flow forecast
Edexcel A Level Business Unit 1.5 Entrepreneurs and leaders 6 lesson BUNDLE
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Edexcel A Level Business Unit 1.5 Entrepreneurs and leaders 6 lesson BUNDLE

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1.5.1 Role of an entrepreneur a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment 1.5.2 Entrepreneurial motives and characteristics a) Characteristics and skills required b) Reasons why people set up businesses: o financial motives: profit maximisation and profit satisficing o non-financial motives: ethical stance, social entrepreneurship, independence and home working 1.5.3 Business objectives a) Survival b) Profit maximisation c) Other objectives: o sales maximisation o market share o cost efficiency o employee welfare o customer satisfaction o social objectives 1.5.4 Forms of business a) Sole trader, partnership and private limited company b) Franchising, social enterprise, lifestyle businesses, online businesses c) Growth to PLC and stock market flotation 1.5.5 Business choices a) Opportunity cost b) Choices and potential trade-offs 1.5.6 Moving from entrepreneur to leader a) The difficulties in developing from an entrepreneur to a leader
Edexcel A Level Business Unit 1.3 Marketing Mix and Strategy 5 lesson BUNDLE
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Edexcel A Level Business Unit 1.3 Marketing Mix and Strategy 5 lesson BUNDLE

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1.3.1 Product/service design a) Design mix: o function o aesthetics o cost b) Changes in the elements of the design mix to reflect social trends: o concern over resource depletion: designing for waste minimisation, re-use and recycling o ethical sourcing 1.3.2 Branding and promotion a) Types of promotion b) Types of branding c) The benefits of strong branding: o added value o ability to charge premium prices o reduced price elasticity of demand d) Ways to build a brand o unique selling points (USPs)/differentiation o advertising o sponsorship o the use of social media e) Changes in branding and promotion to reflect social trends: o viral marketing o social media o emotional branding 1.3.3 Pricing strategies a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison sites 1.3.4 Distribution a) Distribution channels b) Changes in distribution to reflect social trends: o online distribution o changing from product to service 1.3.5 Marketing strategy a) The product life cycle b) Extension strategies: o product o promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: o mass markets o niche markets o business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty
Edexcel A Level Business Unit 1.2 Market  5 lesson BUNDLE
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Edexcel A Level Business Unit 1.2 Market 5 lesson BUNDLE

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1.2.1 Demand a) Factors leading to a change in demand: o changes in the prices of substitutes and complementary goods o changes in consumer incomes o fashions, tastes and preferences o advertising and branding o demographics o external shocks o seasonality 1.2.2 Supply a) Factors leading to a change in supply: o changes in the costs of production o introduction of new technology o indirect taxes o government subsidies o external shocks 1.2.3 Markets a) The interaction of supply and demand b) The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes 1.2.4 Price elasticity of demand a) Calculation of price elasticity of demand b) Interpretation of numerical values of price elasticity of demand c) The factors influencing price elasticity of demand d) The significance of price elasticity of demand to businesses in terms of implications for pricing e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue 1.2.5 Income elasticity of demand a) Calculation of income elasticity of demand b) Interpretation of numerical values of income elasticity of demand c) The factors influencing income elasticity of demand d) The significance of income elasticity of demand to businesses
Edexcel A Level Business Unit 1.4 Managing People 5 lesson BUNDLE
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Edexcel A Level Business Unit 1.4 Managing People 5 lesson BUNDLE

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1.4.1 Approaches to staffing a) Staff as an asset; staff as a cost b) Flexible workforce: o multi-skilling o part-time and temporary o flexible hours and home working o outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships o individual approach o collective bargaining 1.4.2 Recruitment, selection and training a) Recruitment and selection process: o internal versus external recruitment b) Costs of recruitment, selection and training c) Types of training: o induction o on-the-job o off-the-job 1.4.3 Organisational design a) Structure: o hierarchy o chain of command o span of control o centralised and decentralised b) Types of structure: o tall o flat o matrix c) Impact of different organisational structures on business efficiency and motivation 1.4.4 Motivation in theory and practice a) The importance of employee motivation to a business b) Motivation theories: o Taylor (scientific management) o Mayo (human relations theory) o Maslow (hierarchy of needs) o Herzberg (two factor theory) c) Financial incentives to improve employee performance: o piecework o commission o bonus o profit share o performance-related pay d) Non-financial techniques to improve employee performance: o delegation o consultation o empowerment o team working o flexible working o job enrichment o job rotation o job enlargement 1.4.5 Leadership a) Leadership: o the distinction between management and leadership b) Types of leadership style: o autocratic o paternalistic o democratic o laissez-faire
Pearson Edexcel International GCSE in Business 1.4.1 The main factors influencing location decisions
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Pearson Edexcel International GCSE in Business 1.4.1 The main factors influencing location decisions

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Pearson Edexcel International GCSE in Business 1.4.1 The main factors influencing location decisions 1.4.1 The main factors influencing location decisions and relocation of a business: • proximity to market, labour, materials and competitors • nature of the business activity • the impact of the internet on location decisions - e-commerce and/or fixed premises • legal controls and trade blocs. This is a complete lesson with a teacher PowerPoint and a student worksheet. Written by Sarah Hilton at Revisionstation
Edexcel A level Business Profit Calculations Tricky Topic worksheet lesson
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Edexcel A level Business Profit Calculations Tricky Topic worksheet lesson

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This lesson is suitable for students that need extra support with the tricky topic of Profit Calculations It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation
Edexcel A level Business Income Elasticity of Demand (YED) Tricky Topic worksheet lesson
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Edexcel A level Business Income Elasticity of Demand (YED) Tricky Topic worksheet lesson

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This lesson is suitable for students that need extra support with the tricky topic of Income Elasticity of Demand (YED) It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation
OCR GCSE BUSINESS 1.3 BUSINESS OWNERSHIP
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OCR GCSE BUSINESS 1.3 BUSINESS OWNERSHIP

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This complete lesson covers: The concept of limited liability The features of different types of business ownership Sole traders, partnerships, private and public limited companies The suitability of differing types of ownership in different business contexts Start-ups and established businesses It is written by Sarah Hilton for Revisionstation